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	<title>Comments on: On the Road with Googlers</title>
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	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: resim</title>
		<link>http://battellemedia.com/archives/2007/11/on_the_road_with_googlers.php#comment-9226</link>
		<dc:creator>resim</dc:creator>
		<pubDate>Sat, 23 Feb 2008 12:54:26 +0000</pubDate>
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		<description>&lt;p&gt;google likes it..&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>google likes it..</p>
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		<title>By: Aşk şiirleri</title>
		<link>http://battellemedia.com/archives/2007/11/on_the_road_with_googlers.php#comment-9225</link>
		<dc:creator>Aşk şiirleri</dc:creator>
		<pubDate>Thu, 31 Jan 2008 16:18:46 +0000</pubDate>
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		<description>&lt;p&gt;Thanks webmaster&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Thanks webmaster</p>
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		<title>By: nmw</title>
		<link>http://battellemedia.com/archives/2007/11/on_the_road_with_googlers.php#comment-9224</link>
		<dc:creator>nmw</dc:creator>
		<pubDate>Mon, 05 Nov 2007 09:23:03 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2007/11/on_the_road_with_googlers.php#comment-9224</guid>
		<description>&lt;p&gt;This article clearly shows how far removed Google&#039;s algorithmic approach to information retrieval is from the &quot;real world&quot;. When Google was about to open it&#039;s office in Zurich, I emailed Urs Hölzle to ask what kind of expertise they were looking for -- and the answer was plain and simple: computational engineers.&lt;/p&gt;

&lt;p&gt;Larry Page&#039;s and Sergey Brin&#039;s advisor, Terry Winograd, understood the world quite differently than plain &amp; simple algorithms. Indeed, Professor Winograd had decades of experience in the field of computational linguistics (and I too studied his work in painstaking detail ;) -- see, for example, a short interview, in which he describes how information retrieval has very little to do with computer engineering: &lt;a href=&quot;http://www.designinginteractions.com/interviews/TerryWinograd&quot; rel=&quot;nofollow&quot;&gt;&lt;/a&gt;&lt;a href=&quot;http://www.designinginteractions.com/interviews/TerryWinograd&quot; rel=&quot;nofollow&quot;&gt;http://www.designinginteractions.com/interviews/TerryWinograd&lt;/a&gt; (note that Mr. Winograd was not only an academic advisor to Page &amp; Brin, but was also an &quot;executive&quot; advisor at Google, Inc. [at least in earlier years])&lt;/p&gt;

&lt;p&gt;Google is doing &quot;too little, too late&quot; to come to terms with how humans actually think and navigate to find information. Steve Ballmer&#039;s remark that Google is a &quot;one trick pony&quot; rings decidedly true, and they have indeed aggravated this problem by focusing to much on computer engineering and too little on &quot;how humans work&quot;. Going globe-trotting with engineers might help a little bit, but I doubt it will help very much, because human / &quot;natural&quot; language is (as Prof. Winograd ably explicates) very complex (and in some crucial respects also &lt;i&gt;constantly changing&lt;/i&gt;). It is simply &lt;b&gt;naive&lt;/b&gt; to think that an understanding of it can be attained through a simple process of &quot;osmosis&quot; -- by sending computer engineers into culture they know little/nothing about for a week or two.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>This article clearly shows how far removed Google&#8217;s algorithmic approach to information retrieval is from the &#8220;real world&#8221;. When Google was about to open it&#8217;s office in Zurich, I emailed Urs Hölzle to ask what kind of expertise they were looking for &#8212; and the answer was plain and simple: computational engineers.</p>
<p>Larry Page&#8217;s and Sergey Brin&#8217;s advisor, Terry Winograd, understood the world quite differently than plain &#038; simple algorithms. Indeed, Professor Winograd had decades of experience in the field of computational linguistics (and I too studied his work in painstaking detail <img src='http://battellemedia.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  &#8212; see, for example, a short interview, in which he describes how information retrieval has very little to do with computer engineering: <a href="http://www.designinginteractions.com/interviews/TerryWinograd" rel="nofollow"></a><a href="http://www.designinginteractions.com/interviews/TerryWinograd" rel="nofollow">http://www.designinginteractions.com/interviews/TerryWinograd</a> (note that Mr. Winograd was not only an academic advisor to Page &#038; Brin, but was also an &#8220;executive&#8221; advisor at Google, Inc. [at least in earlier years])</p>
<p>Google is doing &#8220;too little, too late&#8221; to come to terms with how humans actually think and navigate to find information. Steve Ballmer&#8217;s remark that Google is a &#8220;one trick pony&#8221; rings decidedly true, and they have indeed aggravated this problem by focusing to much on computer engineering and too little on &#8220;how humans work&#8221;. Going globe-trotting with engineers might help a little bit, but I doubt it will help very much, because human / &#8220;natural&#8221; language is (as Prof. Winograd ably explicates) very complex (and in some crucial respects also <i>constantly changing</i>). It is simply <b>naive</b> to think that an understanding of it can be attained through a simple process of &#8220;osmosis&#8221; &#8212; by sending computer engineers into culture they know little/nothing about for a week or two.</p>
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		<title>By: * MISS UNIVERSE</title>
		<link>http://battellemedia.com/archives/2007/11/on_the_road_with_googlers.php#comment-9223</link>
		<dc:creator>* MISS UNIVERSE</dc:creator>
		<pubDate>Mon, 05 Nov 2007 06:42:10 +0000</pubDate>
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		<description>&lt;p&gt;The article is too superficial as most of the Google features on the Times have been.  What type of leaders are they being groomed to be, if it is a given they are leaving the company in a few years.&lt;/p&gt;

&lt;p&gt;Are they political leaders, entrepreneurs, future CEOs????&lt;/p&gt;

&lt;p&gt;And what does leadership have to do with academic record - or whether one graduated from a top school?&lt;/p&gt;

&lt;p&gt;Human behavior is much more complex than that. &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>The article is too superficial as most of the Google features on the Times have been.  What type of leaders are they being groomed to be, if it is a given they are leaving the company in a few years.</p>
<p>Are they political leaders, entrepreneurs, future CEOs????</p>
<p>And what does leadership have to do with academic record &#8211; or whether one graduated from a top school?</p>
<p>Human behavior is much more complex than that. </p>
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