By now everyone sees that Facebook’s new ad platform is making a bid to be the next Adwords, and (I hope) everyone also sees that the next step is for Facebook to syndicate that platform a la Adsense.
Well, MySpace isn’t going to be left out of this race. It wants its Adsense too, and indicates as much in this Reuters story.
NEW YORK (Reuters) – News Corp’s (NWSa.N: Quote, Profile, Research) Internet division plans to launch an online network to sell advertising across Rupert Murdoch’s sprawling empire and even to other media companies as early as the first half of next year.
Fox Interactive Media (FIM) President Peter Levinsohn told the Reuters Media Summit in New York on Monday that the network, internally dubbed “FIM Serve,” is the subject of discussion across the company after first being built for its MySpace online social network.