free html hit counter Day Two: Facebook Ads | John Battelle's Search Blog

Day Two: Facebook Ads

By - November 07, 2007

Well, the news is out, and it’s at least far more interesting than it was threatening to be. But it’s not as interesting as I wish it were.

But, for a small team cranking for four months time, it’s directionally very promising.

So what to make of it? First, I’ll assume readers are familar with the basics. If you want a refresher on what was announced, head here.

But I have some questions, the answers to which I’ve either missed in the coverage, or are so far not addressed. My guess is it’s the former, but in any case, before I write anything about it, I want to talk with Facebook folks. So I’m going to do more reporting first.

But on first review, I am impressed. The next step is much more difficult: will these prove out for marketers. At the end of the day, performance outs. Google proved it. Facebook has to as well.

Related Posts Plugin for WordPress, Blogger...

Comments are closed.