Comments on: Social Advertising

By: Jeff Tadie

Jeff Tadie — Tue, 30 Oct 2007 04:28:48 +0000

John,

As we talk to hundreds of local merchants per month via our local search SEM operation about "local search", we're continually struck with thinking..."and we'll soon have to explain social network advertising to this business owner?"

Seems a little out of reach for many local merchants. Self-serve? Doubt it.

In contrast, we’re launching a chain of walk-in retail SEM/marketing stores, http://www.YourMarketingCorner.com with some good early successes.

We've invested heavy to learn the real 'point of sale' is the live sit-down interaction with customers where we have the flexibility to educate, explain and deliver packages that cause informed customers to be loyal.

By: stone

stone — Sat, 27 Oct 2007 11:48:11 +0000

John, you’re joking, right? Facebook is going to launch a syndication model? Don’t they first have to figure out to monetize their own site? If they’re soooooo grreeaaaatttt at monetizing *anything* why do they need Microsoft? Stop the madness and get real with your readers — there is no syndication model for Facebook because Facebook may not exist in a few years. They have a long way to go and a lot to prove. Microsoft didn’t validate anything.

By: nmw

nmw — Thu, 25 Oct 2007 12:02:36 +0000

ps: I think I need a keyword spell-checker! ;D

By: nmw

nmw — Thu, 25 Oct 2007 11:59:33 +0000

quite probably a couple bottles of Champaign were corked @ socialads.com

;D nmw

By: stone

stone — Thu, 25 Oct 2007 00:08:25 +0000

They either have this great partnership OR they have this great ad system coming — which is it? It’s total bullshit the web calls coopetition. I personally hate concept and think it’s the worst part of the web. Boeing doesn’t buy engines from Airbus!

By: Alexannder van Elsas

Alexannder van Elsas — Wed, 24 Oct 2007 19:02:39 +0000

Hi John, I totally agree with you. Not seems Facebook to be valued at a ridiculous price, they won't be able to monetize that in ads. Increasing the ad pressure on user's personal space will not do. With their walled gardens and tendency to put value on the network (aka social graph), instead of thinking about creating user value, they will in the end distance themselves from their users. I might make a fool out of myself, who knows, but I am starting the countdown for the downfall of Facebook:
http://vanelsas.wordpress.com/2007/10/24/counting-down-the-downfalll-of-facebook-as-they-set-to-introduce-major-ad-play/#comment-200

By: Randy White

Randy White — Wed, 24 Oct 2007 18:11:17 +0000

John,

I would be interested to see an advertising conversation that revolves around the way Social media are responding to a contracting economy.

Thanks!