http://battellemedia.com/archives/2007/08/suing_the_gray_hats.php?utm_source=rss&utm_medium=rss&utm_campaign=suing_the_gray_hats Thoughts on the intersection of search, media, technology, and more. Thu, 23 May 2013 12:55:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 http://battellemedia.com/archives/2007/08/suing_the_gray_hats.php#comment-9783 Lars Plougmann Mon, 20 Aug 2007 13:41:20 +0000 http://battellemedia.com/archives/2007/08/suing_the_gray_hats.php#comment-9783 <p>What American Airlines has in common with American Blinds is a very bland trademark bordering on the generic. American Airlines is an american airline so many search results (and ads) not associated with AA are relevant to the query. It will be interesting to see if this observation enters the argument of the case. Would the position be different if an airline with a less generic trademark (like JetBlue) had filed the suit?</p> What American Airlines has in common with American Blinds is a very bland trademark bordering on the generic. American Airlines is an american airline so many search results (and ads) not associated with AA are relevant to the query. It will be interesting to see if this observation enters the argument of the case. Would the position be different if an airline with a less generic trademark (like JetBlue) had filed the suit?

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