free html hit counter Henry Does Some Ad Math | John Battelle's Search Blog

Henry Does Some Ad Math

By - August 16, 2007

Nice post showing trends in online ad spend vs. offline.

Put differently, U.S. advertising revenue at all 19 companies increased 8% year over year in Q2, to $13.8 billion ($55 billion annualized). The online portion of this pie grew from $3 billion to $4.2 billion (23% share to 30% share). The offline portion, meanwhile, shrank from $9.9 billion to $9.6 billion (77% share to 70% share). The online companies, in other words, picked up 7 percentage points of market share in a single year.

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One thought on “Henry Does Some Ad Math

  1. suma valluru says:

    Math in ad is really wonderful to just have a great communication through the media…

    Cheers,
    Suma valluru
    —————————
    http://www.esumz.com

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