And the beat goes on…
Time Warner Inc.’s AOL unit said on Tuesday it has agreed to buy Tacoda, an online advertising company that uses behavioural targeting techniques to track Web user habits.
The deal is the latest acquisition by AOL to bolster its online advertising tools following its decision to move away from its Internet access business and instead offer consumers free services supported by ads.
Financial terms of the deal were not disclosed by the companies. A person familiar with the situation said AOL was paying $275 million (133 million pounds) in cash for Tacoda.