free html hit counter You Think Google Won't Do What It Takes to Win? Think Again. | John Battelle's Search Blog

You Think Google Won't Do What It Takes to Win? Think Again.

By - June 11, 2007

Cheshire Cat

Google is most definitely a cat, not a dog, when it comes to brands. The image of Google is rather feline – it sits there unruffled, not really *needing you*, but then it jumps in your lap when you least expect it. Google is not a brand that, well, asks for attention.

That’s why this news came as something of a surprise to me.

In short, Google is going after eBay’s core, and it’s doing it by throwing a party. My goodness.

Are you an online seller attending eBay Live! in Boston this week? If so, join us for a celebration of user choice at the Google Checkout Freedom Party on Thursday night (6/14). To get to the party, just hop on the classic Beantown trolley in front of the Boston Convention Center and follow the freedom trail to the Old South Meeting House. We’ll use the same spot where revolutionaries launched the Boston Tea Party to celebrate freedom with free food, free drinks, free live music — even free massages. Join us and bring a friend. RSVP here.

Thanks Trish.

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2 thoughts on “You Think Google Won't Do What It Takes to Win? Think Again.

  1. Scott T. says:

    Has Google ever thrown a great party? Judging by my sxsw experience, Y! does at least one thing better than the G.

  2. Riel says:

    OMG, that’s pretty tacky.

    I’m surprised that they would take such an overtly aggressive position, seems very uncharacteristic of them.

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