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Publishing Stunts

By - June 08, 2007

Larry reports from an Engadget story about the silly things scared executives will do:

We can’t say that we’d recommend a CEO steal property from Google in order to prove a point, but the head honcho of Macmillan Publishers pushed his superego aside and did just that at a recent BookExpo America in NYC. It’s no secret that a number of publishers have been up in arms about Google’s approach to digitizing their works, but Richard Charkin went so far as to recruit a colleague and swipe a pair of laptops from a Google Books kiosk at the event. About an hour later, the booth attendants actually noticed the missing goods and presumably began to panic, and the haughty executive then had the nerve to return the machines to their rightful owners whilst dropping the “hope you enjoyed a taste of your own medicine” line.

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