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	<title>Comments on: The Only Way Google Should Buy Dow Jones</title>
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	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: rsosa</title>
		<link>http://battellemedia.com/archives/2007/05/the_only_way_google_should_buy_dow_jones.php#comment-10644</link>
		<dc:creator>rsosa</dc:creator>
		<pubDate>Thu, 03 May 2007 19:55:27 +0000</pubDate>
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		<description>&lt;p&gt;I believe that if Google were to purchase this, it wouldn&#039;t be for the data. The real value in purchasing Dow Jones is in the amount of valuable production of content that can then be sold through micropayments. Imagine if people visiting the Wall Street Journal were to pay per article, instead of a subscription model. Perhaps I&#039;d pay $1 to read an article on Online Advertising. Perhaps 1 million people would. &lt;/p&gt;

&lt;p&gt;17 times estimated earnings for Dow Jones is a conservative bid for the future, considering the development of the online media space.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I believe that if Google were to purchase this, it wouldn&#8217;t be for the data. The real value in purchasing Dow Jones is in the amount of valuable production of content that can then be sold through micropayments. Imagine if people visiting the Wall Street Journal were to pay per article, instead of a subscription model. Perhaps I&#8217;d pay $1 to read an article on Online Advertising. Perhaps 1 million people would. </p>
<p>17 times estimated earnings for Dow Jones is a conservative bid for the future, considering the development of the online media space.</p>
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		<title>By: danielbower</title>
		<link>http://battellemedia.com/archives/2007/05/the_only_way_google_should_buy_dow_jones.php#comment-10643</link>
		<dc:creator>danielbower</dc:creator>
		<pubDate>Thu, 03 May 2007 10:07:42 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2007/05/the_only_way_google_should_buy_dow_jones.php#comment-10643</guid>
		<description>&lt;p&gt;For a moment I thought you we&#039;re suggesting that Google was going to buy the Dow Jones.  Now if Google owned a financial index that would be interesting.  Think of the data...&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>For a moment I thought you we&#8217;re suggesting that Google was going to buy the Dow Jones.  Now if Google owned a financial index that would be interesting.  Think of the data&#8230;</p>
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		<title>By: Scott Johnson</title>
		<link>http://battellemedia.com/archives/2007/05/the_only_way_google_should_buy_dow_jones.php#comment-10642</link>
		<dc:creator>Scott Johnson</dc:creator>
		<pubDate>Thu, 03 May 2007 02:39:59 +0000</pubDate>
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		<description>&lt;p&gt;That just seems a bit too ballsy for a publicly held American company.  I just can&#039;t see it happening.  It sure would be nice, though.  :)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>That just seems a bit too ballsy for a publicly held American company.  I just can&#8217;t see it happening.  It sure would be nice, though.  <img src='http://battellemedia.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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