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The Day I Ask a Search Engine "What Shall I Do Tomorrow" …

By - May 23, 2007


…or “What Job Should I Take” is the day one of you, please, should put me out of my misery. Some things are simply best left to conversation and that messy thing called human relationships. Hell, once I can have that kind of a conversation with a search engine, it’s entirely arguable if the search engine is anything other than a human being, right?

From the FT:

Eric Schmidt, Google’s chief executive, said gathering more personal data was a key way for Google to expand and the company believes that is the logical extension of its stated mission to organise the world’s information.

Asked how Google might look in five years’ time, Mr Schmidt said: “We are very early in the total information we have within Google. The algorithms will get better and we will get better at personalisation.

“The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job shall I take?’ ”

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6 thoughts on “The Day I Ask a Search Engine "What Shall I Do Tomorrow" …

  1. Adam says:

    Couldn’t agree more. Let’s inject a tad of reality into this conversation. Sergey and Larry came up with a clever way to produce decent search results and, along with Eric, have done a great job of executing on their product, market, and brand to create tremendous shareholder value.

    If Google is going to continue to succeed, they need to dial down the arrogance and bravado just a tad lest they forget that, right now, they are nothing more or less than the world’s largest text advertising broker.

    And there’s nothing wrong with that.

  2. John S. says:

    And I definitely do not want my text advertising broker telling me what I should be doing tomorrow!

  3. Mel says:

    Shark = Jumped? I’d say “almost”.

  4. Peter Cranstone says:

    Interesting… what no is talking about is “how” they are going to collect the personal data (context). Someone (you and Me) has to be willing to share that information in return for something (a better experience). I just can’t see someone typing in extra data.

  5. Matt says:

    So, basically it would be like Miss Cleo with pay-per-click?

  6. Jp says:

    Heck, we can already ask Google those things. It’ll just give all of us the same answer is all.

    See you in Lake Tahoe tomorrow, everyone. We can talk about our exciting future careers in answering Princeton Review career quizzes.