I had to leave SAS early today, but before I left, I met with Microsoft's Gary Flake, who debuted Photosynth at Web 2 last year. He had some cool stuff to show me. I was very keen to learn more about Sea Dragon (which also might be called See…
I had to leave SAS early today, but before I left, I met with
Microsoft’s Gary Flake, who
debuted Photosynth at Web 2 last year. He had some cool stuff to show me. I was very keen to learn more about Sea Dragon (which also might be called See Draggin’, you know…), and that did factor into what I saw, but the stuff he showed me was even cooler.
First, one thought on the implications of Sea Dragon. In short, the idea is this: Finite real estate, infinite information (this is a Flake-ism). I want to get pics from the Gates demo to show you what I mean, but imagine the ad as a rabbit hole of sorts. If you go down it, you can explore all of Wonderland without ever really leaving the page you are on.
Much of the other stuff I saw was under NDA, but suffice to say, I was impressed. What I can tell you about has to do with a new model for ads on the web, a sort of mashup between web-based data and virtual representations of familiar tableaus, for example, a typical storefront. It’s sort of hard to explain, it’s best seen. Gary called it “one and a half life…”.
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