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	<title>Comments on: Holy Crap: Microsoft is Buying aQuantive</title>
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	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: Jason</title>
		<link>http://battellemedia.com/archives/2007/05/holy_crap_microsoft_is_buying_aquantive.php#comment-10431</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Sat, 19 May 2007 01:26:48 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2007/05/holy_crap_microsoft_is_buying_aquantive.php#comment-10431</guid>
		<description>&lt;p&gt;Not to go off topic (funny how this is only said when someone is about to speak of another topic) but will you be posting about Microsoft&#039;s &quot;Imagine Live&quot; search engine launch on Thursday the 17th? I am still trying to figure out what it is for. &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Not to go off topic (funny how this is only said when someone is about to speak of another topic) but will you be posting about Microsoft&#8217;s &#8220;Imagine Live&#8221; search engine launch on Thursday the 17th? I am still trying to figure out what it is for. </p>
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		<title>By: gm</title>
		<link>http://battellemedia.com/archives/2007/05/holy_crap_microsoft_is_buying_aquantive.php#comment-10430</link>
		<dc:creator>gm</dc:creator>
		<pubDate>Fri, 18 May 2007 20:58:36 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2007/05/holy_crap_microsoft_is_buying_aquantive.php#comment-10430</guid>
		<description>&lt;p&gt;It&#039;s a $6,000,000,000 Hail Mary and Flutie&#039;s left the building.  It&#039;s not even a pure play; the professional services / agency side of the buisness has little to no value to Msft so double the effective sales multiple.  Wow.  Holy Crap Server.&lt;/p&gt;

&lt;p&gt;What happens in seattle stays in seattle, I guess.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>It&#8217;s a $6,000,000,000 Hail Mary and Flutie&#8217;s left the building.  It&#8217;s not even a pure play; the professional services / agency side of the buisness has little to no value to Msft so double the effective sales multiple.  Wow.  Holy Crap Server.</p>
<p>What happens in seattle stays in seattle, I guess.</p>
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		<title>By: Terry</title>
		<link>http://battellemedia.com/archives/2007/05/holy_crap_microsoft_is_buying_aquantive.php#comment-10429</link>
		<dc:creator>Terry</dc:creator>
		<pubDate>Fri, 18 May 2007 20:33:02 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2007/05/holy_crap_microsoft_is_buying_aquantive.php#comment-10429</guid>
		<description>&lt;p&gt;Hmmm.  Now Google has performance data for it&#039;s two main competitors through performics.  MSN has performance data for it&#039;s two main competitors through Avenue A.  It will be interesting to see.  I have heard some people have left Performics due to it being part of a search engine and less biased.  With Microsoft having less of a share in the search space, this may cause more people to be uncomfortable, at least from the search and display advertising side.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Hmmm.  Now Google has performance data for it&#8217;s two main competitors through performics.  MSN has performance data for it&#8217;s two main competitors through Avenue A.  It will be interesting to see.  I have heard some people have left Performics due to it being part of a search engine and less biased.  With Microsoft having less of a share in the search space, this may cause more people to be uncomfortable, at least from the search and display advertising side.</p>
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		<title>By: Mike</title>
		<link>http://battellemedia.com/archives/2007/05/holy_crap_microsoft_is_buying_aquantive.php#comment-10428</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Fri, 18 May 2007 17:12:26 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2007/05/holy_crap_microsoft_is_buying_aquantive.php#comment-10428</guid>
		<description>&lt;p&gt;Nobody blinked at the 24/7 Media acquisition yesterday.&lt;/p&gt;

&lt;p&gt;Who&#039;s next?&lt;/p&gt;

&lt;p&gt;What smaller companies are the current bridesmaids?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Nobody blinked at the 24/7 Media acquisition yesterday.</p>
<p>Who&#8217;s next?</p>
<p>What smaller companies are the current bridesmaids?</p>
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		<title>By: sina</title>
		<link>http://battellemedia.com/archives/2007/05/holy_crap_microsoft_is_buying_aquantive.php#comment-10427</link>
		<dc:creator>sina</dc:creator>
		<pubDate>Fri, 18 May 2007 15:22:34 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2007/05/holy_crap_microsoft_is_buying_aquantive.php#comment-10427</guid>
		<description>&lt;p&gt;wtf?&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>wtf?</p>
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		<title>By: Dr. Pete</title>
		<link>http://battellemedia.com/archives/2007/05/holy_crap_microsoft_is_buying_aquantive.php#comment-10426</link>
		<dc:creator>Dr. Pete</dc:creator>
		<pubDate>Fri, 18 May 2007 14:49:09 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2007/05/holy_crap_microsoft_is_buying_aquantive.php#comment-10426</guid>
		<description>&lt;p&gt;I previously wondered in what fantasy land DoubleClick was worth $3B. Now, aQuantive scores a $6B price tag? If anyone doubts that we&#039;re smack dab in another hysterical dot-com bubble, doubt no more.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I previously wondered in what fantasy land DoubleClick was worth $3B. Now, aQuantive scores a $6B price tag? If anyone doubts that we&#8217;re smack dab in another hysterical dot-com bubble, doubt no more.</p>
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		<title>By: nmw</title>
		<link>http://battellemedia.com/archives/2007/05/holy_crap_microsoft_is_buying_aquantive.php#comment-10425</link>
		<dc:creator>nmw</dc:creator>
		<pubDate>Fri, 18 May 2007 14:27:01 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2007/05/holy_crap_microsoft_is_buying_aquantive.php#comment-10425</guid>
		<description>&lt;p&gt;please: hold the mayo -- I&#039;m on a diet...&lt;/p&gt;

&lt;p&gt;could I get a receipt with that?&lt;/p&gt;

&lt;p&gt;how much of this is a tax deductable donation? do you employ X, Y or Z?&lt;/p&gt;

&lt;p&gt;&quot;Look: it&#039;s a baloney sandwich -- do you want one or not?&quot;&lt;/p&gt;

&lt;p&gt;;D nmw&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>please: hold the mayo &#8212; I&#8217;m on a diet&#8230;</p>
<p>could I get a receipt with that?</p>
<p>how much of this is a tax deductable donation? do you employ X, Y or Z?</p>
<p>&#8220;Look: it&#8217;s a baloney sandwich &#8212; do you want one or not?&#8221;</p>
<p>;D nmw</p>
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