Now this is a monumentally bad idea:
SAN FRANCISCO (MarketWatch) — Walt Disney Co.’s two big TV networks, ABC and ESPN, have struck a deal with cable operator Cox Communications Inc. to offer hit shows and football games on demand, but with the unusual condition that Cox disables the fast-forward feature that allows viewers to skip ads, according to a media report Thursday.
The deal between Disney and Cox is expected to be announced today at the National Cable Television Association convention in Las Vegas, The Wall Street Journal reported in its online edition. See Wall Street Journal story (subscription required).
Apparently the deal applies only to on demand inventory, but still….it’s a Very Bad Idea.