free html hit counter More Numbers from Google, This Time on Invalid Clicks (AKA ClickFraud) | John Battelle's Search Blog
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2 thoughts on “More Numbers from Google, This Time on Invalid Clicks (AKA ClickFraud)

  1. Kamal Jain says:

    John, this numbers are for AdWords. I together with some colleagues in Microsoft Research proved that click fraud is self neutralizing and not a major concern for Search ads. This is a theoretical study and should be taken with a grain of salt. But the arguments we made are sound. They were also echoed by Eric Schimdt which you posted on your blog at http//battellemedia.com/archives/002712.php. These numbers, if true, also provide additional support for the arguments.

    I am more interested in similar numbers for AdSense. I think this program has scope of major improvements from game theoretic perspective.

    FYI, our click fraud paper could be found at http//research.microsoft.com/~nickle/pubs/clickfraud.pdf. The author names are alphabetically listed. The third author was a two year postdoc here who is now a full researcher at Yahoo Research. The first author is also a two year postdoc here. She is an amazing colleague and researcher.

    A note regarding the last sentence: Since your blog is widely read by people in her area of research, I took the liberty to advertise my support for her. She is finishing her two year postdoc here and interviewing for various jobs in the area.

  2. Dr. Pete says:

    It’s nice to see Danny take such an even-handed commentary instead of jumping on Google’s numbers. It’s also high time Google put in IP filtering. For any given business, most click-fraud probably comes from a handful of competitors and could easily be traced by even a semi-competent IT person. Google needs to realize that putting that power in the hands of end-users is only going to save them money and grief.

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