Comments on: It's Trench Warfare Now http://battellemedia.com/archives/2007/03/its_trench_warfare_now.php?utm_source=rss&utm_medium=rss&utm_campaign=its_trench_warfare_now Thoughts on the intersection of search, media, technology, and more. Thu, 16 May 2013 04:38:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: JG http://battellemedia.com/archives/2007/03/its_trench_warfare_now.php#comment-11013 JG Wed, 28 Mar 2007 04:21:06 +0000 http://battellemedia.com/archives/2007/03/its_trench_warfare_now.php#comment-11013 <p>I don't want these team-ups. I want the choice to be able to use whatever service with whatever mobile carrier. When will they all learn that bundling is evil? For example, even if I install a piece of software on Windows, I want it to be my choice, not Microsoft's OEM bundling pack. And if I want a search or mapping service on my cell phone, even if I end up choosing Google, I want it to be my choice, and not because it came pre-bundled.</p> <p>I guess it really is all about distribution and the customer lock-in which distribution enables.</p> <p>But frankly I'd rather my mobile phone be an open platform on which I can run anything I choose.</p> I don’t want these team-ups. I want the choice to be able to use whatever service with whatever mobile carrier. When will they all learn that bundling is evil? For example, even if I install a piece of software on Windows, I want it to be my choice, not Microsoft’s OEM bundling pack. And if I want a search or mapping service on my cell phone, even if I end up choosing Google, I want it to be my choice, and not because it came pre-bundled.

I guess it really is all about distribution and the customer lock-in which distribution enables.

But frankly I’d rather my mobile phone be an open platform on which I can run anything I choose.

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