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Tim Armstrong on Future of Google Ads

By - February 23, 2007

Ad Age reports from a BofA chat session.

“Consumers are on 24 hours a day, you should have all your products available to them,” Mr. Armstrong said. He said he couldn’t “think of any companies where there isn’t room left to grow with us.”

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    “Consumers are on 24 hours a day, you should have all your products available to them,”

    Inevitably, consumers become TOO inundated with continuous attempts to sell them something.

    What more can be said that has not already been said about ANY product? Additionally, there is only SO much disposible income available for most people.

    Advertisers may be forced to become more and more aggressive and intrusive to get Ads noticed. It will be interesting to see how the technology and marketing strategies evolve in the next few decades.