free html hit counter February 2007 - Page 4 of 8 - John Battelle's Search Blog

A Profile of Sergey

By - February 15, 2007

From Moment. Well done.

What’s interesting is that Sergey let the author talk to his parents, even visit his home. That was off limits a few years ago.

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Build? Buy?

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Build.

YellowPages.com Gets It

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Yellowpages-1

Last year I was asked to address an annual meeting of senior executives in the yellow pages business (I ended up doing two more after that, in fact). They were a bit concerned about Google, Yahoo, and Web 2 in general. Was their business imperiled?

Ummm….yeah, I told them. But they had the resources to address it. Among the recommendations I made to them was one I thought deeply obvious – let your readers/users on your online services rate the merchants, and use those ratings to start a conversation with your merchants that helped them turn all their businesses into conversations – I argued that with search, all business is a conversation, and only those who could engage would win in the end. They had thousands of sales reps on the street – train them to help merchants engage with audiences online.

I was struck by the response – one exec raised his hand and said, and I paraphrase – “You’re asking me to tell my advertisers to invite criticism? You’re asking me to actually create a platform that lets that criticism happen? Are you nuts?”

General nodding and murmurs of assent followed.

“Er…yes,” I answered. “Yahoo already does. And Google does too (though not as well….). You better also, or you’re…well…toast.”

Well. Imagine my surprise to read this news.

YELLOWPAGES.COM ( http://www.yellowpages.com/ ), a subsidiary of AT&T Inc. (NYSE: T) , today announced it has rolled out User Reviews to its national site, enabling consumers to share opinions on local and national businesses from caterers and pool cleaners to jewelers and pet groomers.



Wow. I get the sense that you were listening, Yellowpages.com! Thanks!

Did You Mean Googe? Yes, In Fact, They Did.

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Valentine07

Is the stem the L? I dunno. I think Google needs a spell checker. Oh wait, they have one?!

OK, more updates from the doodler at Google. Apparently I fail to have “true romance and poetry in my soul”. No, not at all. Now, the idea that a stem is an apostrophe is, well, the literal idea. The more poetic, of course, is this: “I did but see her passing by, and yet I love her till I die.”

hat tip to KK

The Search-Driven Election

By - February 13, 2007

Interesting post on who’s buying keywords this early:

To my surprise, only five of the 17 presumed candidates have purchased keywords on search engines. And if you take a closer look, it’s the Republicans who are doing a significantly better job of using search to communicate with the electorate.

Hey Fox, Meet Google's Database of Intentions

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From InternetNews:

Google’s YouTube and a company called Live Digital will offer no refuge to users who uploaded pirated copies of Fox Television’s “24” and “The Simpsons” onto their video platforms.

In an e-mail to internetnews.com, a 20th Century Fox Television spokesperson said that Google and Live Digital complied with subpoenas issued by the U.S. District Court in Northern California and disclosed to Fox the identities of two individuals who illegally uploaded entire episodes of “24” prior to its broadcast and DVD release.