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Help Jupiter Understand SEM

By - February 07, 2007

Kevin Heisler, the new SEM analyst at Jupiter, asks for your help in preparing an industry report on the SEM marketplace. You can take his survey here.

Kevin notes to me:

This is my first report for Jupiter since I was hired as an analyst to build out the Search Marketing practice. It’s the foundation for vision and concept reports I’ll be writing this year, as well as our next Search Engine Marketing Constellation of SEM agencies, services and technologies.

The questions for U.S. and European marketers and agencies (25) focus on the goals, challenges and strategies for managing paid search and search engine optimization. For the first time, we’ll be delving into conversational or performance media and the ways companies are leveraging it to build brands, acquire customers and generate leads.

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