Comments on: DMarc Founders: $100mm Is Apparently Enough http://battellemedia.com/archives/2007/02/dmarc_founders_100mm_is_apparently_enough.php?utm_source=rss&utm_medium=rss&utm_campaign=dmarc_founders_100mm_is_apparently_enough Thoughts on the intersection of search, media, technology, and more. Thu, 23 May 2013 12:55:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Joseph Hunkins http://battellemedia.com/archives/2007/02/dmarc_founders_100mm_is_apparently_enough.php#comment-11527 Joseph Hunkins Mon, 12 Feb 2007 07:27:02 +0000 http://battellemedia.com/archives/2007/02/dmarc_founders_100mm_is_apparently_enough.php#comment-11527 <p>More weight to the hypothesis that most advertising is a waste of money. New tools, some by Google, make these measurements easier. It's even becoming clear that contextual text ads - probably the most effective type of ads ever invented - often don't have positive ROI.</p> <p>Go figure.</p> More weight to the hypothesis that most advertising is a waste of money. New tools, some by Google, make these measurements easier. It’s even becoming clear that contextual text ads – probably the most effective type of ads ever invented – often don’t have positive ROI.

Go figure.

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