Comments on: YouTube: You Want (Google's) Ads With That?

By: manish b

manish b — Tue, 30 Jan 2007 19:37:06 +0000

yes, like you pointed out john, these are logical next steps for google & youtube. this is also a sandbox where the current telivision networks and cable networks play ( besides doing content creation ). difference is google/youtube only does distribution/monetization, no content creation of its own.

so my question is, what would be the logical next steps for the ABCs and NBCs of the world ? as we can all see, increasingly, media is consumed over the internet.

By: jr

jr — Tue, 30 Jan 2007 04:42:47 +0000

Honestly, with the revenue share possibility, I wonder what sort of dupe detection and resolution they’ll have in place. It’s almost as if we’d be overrun by a sea of ebaumsworld wannabes as folks rush to post “original” content to get some of that rev share. Granted, a side issue might be that new content folks will have to publish to google/youtube as well just to ensure that nobody else gets credit for their work.

By: Bruce

Bruce — Tue, 30 Jan 2007 01:22:56 +0000

John – Excellent post…so you are an “AM Writer”. Given that “a picture is (likely) worth a thousand words” – and that there are 30 of them per sec. in a video clip – I for one am anxious to see what sort of search technology Google is planning to use in place of key-words to sort and ID the video (i.e. theme, color, image, length, underscore, etc.) beyond the titles that are presented by the respective producer. Key word based search will only scratch the search parameters available in a video image let along a video clip. Also, as stated in one of the other comments “sharing rev.” with potential video clip providers is going to require some rights clearing for ownership. Stay tuned…no pun.

By: Steve Tateossian

Steve Tateossian — Tue, 30 Jan 2007 01:15:10 +0000

uh… they may want to look into a patent already filed by a company called Revver, that helps content providers monetize on PPC basis within their videos by ads tagged to them. But who knows maybe Google will just acquire them as well. Revver also verified copyright ownership on everything and doesn’t allow a user to upload anything they don’t in fact own. I smell lawsuits coming… ahh… the good ole U.S. & A

By: pstabler

pstabler — Mon, 29 Jan 2007 21:35:29 +0000

As you say, not a surprise though rather a fiendishly well crafted "explanation".

One correction: it's highly unlikely creators of Dove piece went unpaid. The media commission form of payment for creative folks is almost entirely dead.

They're paid for their time.

By: gzino

gzino — Mon, 29 Jan 2007 19:22:32 +0000

"If you want to use YouTube to establish your brand...will Google require that you cut them in for using the YouTube platform to do that?"
Very interesting thought. I don't know about "require", but how about "highly motivate"? And agree the spin was very impressive - mainly lost was the fact that it is now big media that are becoming the dominant "creators" that will be "sharing revenues", rather than the user generated content creators. Finally, let's hope that they customize, individualize, and match the content and ads much better than traditional media or Google does it today - more on the last element over at:
http://blog.nextblitz.com

By: Oracep

Oracep — Mon, 29 Jan 2007 19:09:14 +0000

With a Coning score of 82%, this is a very strong post, John. You should do more jetlagged writing.
80-100 = low level background/high level analysis and judgement.

By: Jim Greer

Jim Greer — Mon, 29 Jan 2007 17:58:01 +0000

So many more questions than answers - what's the rev share percentage? Who verifies copyright ownership?

We're following a similar model for user-uploaded games at Kongregate. And dealing with the same issues. In our case the rev share will be between 25% and 50%, depending on exclusivity and degree of integration with our site. As for copyright verification, the volume of games is so much lower than that of videos that we've got a much easier task.

By: www.unet.co.uk

www.unet.co.uk — Mon, 29 Jan 2007 15:18:24 +0000

utube is just a big fish in an everygrowning market.
soon to be an average fish in a big sea

By: ~ SearcH EngineS WeB ~

~ SearcH EngineS WeB ~ — Mon, 29 Jan 2007 12:22:49 +0000

///Ultimately that audience will determine, through its attention to videos, whether YouTube succeeds or fails at this new ad gambit.

YouTube could optionally add the Video Ad directly in front of the uploaded video's beginning like most news services are now doing.

If a Video becomes popular enough,more people will wait