free html hit counter Tacoda Integrates Comscore Data - John Battelle's Search Blog

Tacoda Integrates Comscore Data

By - January 15, 2007


Dave Morgan, founder of Tacoda, emailed me to let me know about news from his company and Comscore. From the release:

TACODA®, the world’s largest behaviorally-targeted online advertising network, today announced that it has entered into a multi-year licensing agreement with comScore Networks® to integrate comScore data with its existing massive Audience Networks™ database of behavioral insights. The result will be actionable data that will reveal unique insights about online audiences that will allow advertisers to design stronger media plans and produce and place more relevant online marketing messages.

Google integrated Comscore data a while ago, but does not have the behavioral approach championed by Tacoda. (note: Tacoda is one of many partners of FM, my day job).

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