Comments on: It's Not Your Competition, It's the Environment

By: Kamal Jain

Kamal Jain — Tue, 02 Jan 2007 22:19:34 +0000

IMHO, calling an advertisement a "tip" is a disservice to search users.

Also, self-bidding is simply as much dishonest to other buyers as an ebay seller bidding on his item via a separate ebay account.

Even worse, since Google does not use VCG (a truthful bidding mechanism), self bidding hurts competitors. Even if Google ad makes a smaller use of the top ad slot than another advertiser still Google may benefit by showing its own ad there. Therefore drastically hurting other advertisers by charging them the price of the top slot click but showing them on the second place. This issue does not arise if Google shows its own ad at the bottom most ad slot.

I personally have never seen Google own ad on Google search pages at any spot other than the top spot. If anybody else has seen Google's own ad at a second place or lower please do send me a screen-shot.

Disclaimer: The commentator works for Microsoft, a Google competitor. The opinion is his own and could be backed by abstract examples.

By: vps hosting

vps hosting — Tue, 02 Jan 2007 18:54:21 +0000

Well, i agree i guess the idea of a open-source search engine would match and i think there should be a launch with the progess of other technologies.

By: aşk

aşk — Tue, 02 Jan 2007 17:24:03 +0000

Quote : "Alluding to Battelle's database of intentions: "Google's CPMs are $90-120, vs. $4-5 for an average browse page view elsewhere"

really? Good CPMs..

By: westsider

westsider — Tue, 02 Jan 2007 12:56:04 +0000

Time for an “open source” search engine without ads and with public algos. Maybe Blake Ross can get that going.

By: Steven

Steven — Tue, 02 Jan 2007 03:18:50 +0000

Even more importantly Google is a verb

http://www.winextra.com/?p=207