One of the more news-making moments of last week's Davos event, at least as it relates to our little corner of the world, was Chad Hurley's revelation (BBC) that it would soon be rolling out a system to share revenues with the folks who create its videos (Jarvis has…
One of the more news-making moments of last week’s Davos event, at least as it relates to our little corner of the world, was Chad Hurley’s
revelation (BBC) that it would soon be rolling out a system to share revenues with the folks who create its videos (Jarvis has the
video). For me, this was sort of a “no shit, Sherlock” moment, I mean, did anyone really expect Google was going to buy YouTube and *not* make ads available inside the core product – the videos themselves?
But the way it was spun really struck me as impressive. Instead of “YouTube to Run Ads,” the headlines were “YouTube to Share Revenue With Creators.” Well played, my man!
I spoke to Chad briefly at Davos, and I am certain he and the folks at Google are deeply studying the best models to roll out ads on the site. My guess is there will be any number of units available (one might be just three seconds long, he told the BBC), and when folks upload their videos, they’ll be presented with a choice of the kind of ads they might want to roll into their video, and also, various placement options (ie, before, after, middle, above (?) etc). There will probably also be some kind of passive AdSense play a la Revvr, and for sure, the more aggressive units will also be some kind of AdSense video mashup, as the company hinted at in this recent post on Google’s blog:
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