I keep a vanity Google Blog search in my RSS reader, and lately I’ve noticed a bunch of new splog entries – I think that’s what they are – that quote my book. They always quote the same passage from my book, and then mention perfumes. Like this:
John Battelle’s new book says the interface of commerce is changing, and Google’s poised to control it. Unfortunately, I need to be careful with it as a replacement bottle is not easy to come by. NAVY Perfume by Coty DUSTING POWDER 4.
The links never resolve to anything, but this is a sample link:
http://www.mumble-4.info/ looks to be a splog directory. But there’s no content.
I’ll admit I am not sure how this helps a splogger. Any insights from my smarter-than-me readership?