Comments on: Yahoo's FailOver Strategy: AdSense?

By: PhillyGuy

PhillyGuy — Fri, 10 Nov 2006 18:56:57 +0000

Highly unlikely. Various reasons including money already spent, monopoly issues and of course ego will prevent this from even being brought up at Yahoo.

By: chakpak eklavya

chakpak eklavya — Thu, 02 Nov 2006 22:34:31 +0000

It doesnt require rocket science to make money.Google’s simple bidding enhancements gave them a huge boost. Now they have raised their technology further and can bid CPM/CPC/CPA ads on the same platform. Its catching up game for yhoo. A huge catching up.

By: Doug

Doug — Thu, 02 Nov 2006 03:13:31 +0000

What about Yahoo’s distribution network and the potential growth of the network outside of Yahoo’s owned and operated properties? This goes to Google under this theory. Amazing how out of touch some analysts are…

By: Bryan

Bryan — Thu, 02 Nov 2006 02:48:03 +0000

Who's to say Panama will fail? What Google did was not rocket science. All they did was realize that CTR is an important consideration for monetization.

Yahoo has learned, and is taking corrective measures. The only difference is that they inherited Overture's antiquated infrastructure. Panama is their ticket to a higher yield.

By: Andrew Goodman

Andrew Goodman — Wed, 01 Nov 2006 22:48:11 +0000

I don't think this strategy has really "worked" for Ask.com in the larger sense. Their search market share is trending from 2% to closer to 1%.

From a product standpoint, Yahoo Search and Yahoo Search Marketing are two quite distinct products, competing with Google Search and Google AdWords.

They aren't necessarily tied together, and to be honest, the superior monetization of Google AdWords isn't the only issue for Yahoo. Google's lead in search means that Yahoo suffers from a threat to its search market share. But even if it installed Google Search to power Yahoo Search, that market share could continue to decline.

While they may be in second place, Yahoo's only viable option right now is to continue to develop their various search and ad options independently. Using Google's technology not only doesn't solve anything, but would be a potentially fatal error.

By: Home Business Utopia

Home Business Utopia — Wed, 01 Nov 2006 21:56:51 +0000

The proposition of Yahoo dumping Overture and marrying to Google is definitely not welcome for the user community. It would mean monopoly and dictatorship by one company and users will be at their mercy. It is better to have healthy and balanced competition. In Japan many electronic companies coexist, they do not try to eat other and still succeed in their niches. That kind of approach is healthy.

By: dumbfounder

dumbfounder — Wed, 01 Nov 2006 21:09:10 +0000

If yahoo gives up, our last hope is Microsoft… seriously, we really really really need competition in this market or Google alone will decide the fate of many a company out there. If all we have is Google, and Google one day decides they don’t want to do business with you (which they have done to many many people, and usually without much explanation). We need alternatives.

By: Bob

Bob — Wed, 01 Nov 2006 20:20:59 +0000

I have just finished The Search and had some comments to share with the author. 1. How do I do this (have not blogged before)? 2. I cannot believe how many ads were delivered to my PC when I clicked on an ad – they pop up faster than I can delete them!

By: Michael Stone

Michael Stone — Wed, 01 Nov 2006 19:41:47 +0000

Understanding the budget economics of hundreds of thousands of advertisers is the key to Google's business model. It enables them to pay more for YouTube and MySpace and allows them to build new products at a pace never seen before. If Yahoo were to "outsource" their core monetization to Google, their ability to monetize other assets in the future would be completely dependent on Google, putting a "once" large media portal into dangerous territory.

By: Billy The Kid

Billy The Kid — Wed, 01 Nov 2006 19:22:24 +0000

Why not? It’s worked for Ask.com…