Comments on: Updated: Google Display Advertising Network

By: Rob Leathern

Rob Leathern — Sat, 02 Dec 2006 00:16:21 +0000

To Laurent's point - is this something distinct from site-targeted display ads that have been around for some time now? Recently, Google has added features that make it a bit user friendly in terms of seeing what SIZE display ads are available on what sites... but there's still a lot of stuff they can do to make it a truly useful experience for advertisers. I still get the sense though that it's mostly experimental use by marketers, and there is still a lot of work needed to have it optimize correctly. (I wrote a post about this exactly a year ago talking about the problems from a publisher perspective in running CPC and CPM ads in concert).

They're still plagued by slowness with creative approvals and the like, but like Microsoft in the old days you have no doubt they'll get there eventually...

No doubt this is a VERY juicy topic, would love to hear more thoughts on this.

By: Robi

Robi — Fri, 01 Dec 2006 06:14:10 +0000

I’m looking forward to the brain dump It’s been a while since you’ve shared one and it should be a doozy. This is a juicy topic.

By: Joseph Hunkins

Joseph Hunkins — Wed, 29 Nov 2006 22:11:09 +0000

Sounds a bit familiar:

Transparency in all things ...
Except our things.

By: Laurent

Laurent — Wed, 29 Nov 2006 20:04:35 +0000

John, how does this secret network differs from Google site targeting which has been available for months in the uk? This is bought on Google Adsense network per vertical on a CPM auction model and with no keywords bidding required. I do not really get what is so special about "Google display advertising network here". May be I am missing a trick?
L

By: Mike

Mike — Wed, 29 Nov 2006 19:57:27 +0000

Here's more detailed information on Google's advertising plans. Anybody day trade? Might be looking good for some..

By: Jeremy Zawodny

Jeremy Zawodny — Wed, 29 Nov 2006 19:22:22 +0000

John, the first rule of the Google Display Advertising Network is that you do not discuss the Google Display Advertising Network with anyone!