From a demo we’ve seen, we think it could be a powerful addition. Spock could take this in some interesting directions. Its main challenge will be to wean users from Google as a first stop, though more on that in a sec.
When Spock launches, it will have 100 million profiles of people in its database, by far the largest open repository of profiles anywhere. Spock delivers a mixture of facts and research on a people, but also opens a profile to social input, giving it a touch of Wikipedia.