Comments on: Google as Ad OS? Sure, If You're A Programmer

By: Scott Johnson

Scott Johnson — Mon, 13 Nov 2006 20:04:20 +0000

I agree that Google is great at making advertising efficient. But beyond that, I believe that they realize that they are merely a vehicle or a medium for advertising. I don’t think that’s going to change any time soon. Also, I suspect that some advertisers would always love to be able to put together a full-page newspaper ad and then click a list of checkboxes for the various papers that ad should appear in the next day.

By: hubert

hubert — Mon, 13 Nov 2006 04:19:12 +0000

You’re right: advertisers are not computer programmers. But not all advertisers are created equal. AdWords, YSM and the likes aren’t about Madison Ave, they are about Madison, WI. It’s an amazingly efficient systems, tapping the SOHO market on a globsl scale.
Buying/selling airtime in Desparate Housewife doesn’t need those kind of efficiencies. Yet. In an IPTV mediascape, that’s going to change.

By: Media Blog

Media Blog — Sun, 12 Nov 2006 20:38:29 +0000

Based on what I’ve heard about how the new newspaper program works (second-hand knowledge), I think Robert Young is on to something. I wouldn’t count Google out just yet when it comes to accounting for creative marketing variables, uniqueness, etc. And Google isn’t necessarily a threat in this regard.

By: Travis Stoliker

Travis Stoliker — Sun, 12 Nov 2006 16:12:39 +0000

Wow, you’re just 100% wrong here. Sorry.

By: Stephen Larson

Stephen Larson — Sun, 12 Nov 2006 01:49:08 +0000

Wow, Young’s dim view of traditional media’s seems a bit to strong. Beth Comstock’s comments a little too laid back but true to a large extent. If traditional media doesn’t inovate faster, Young may be right over the very long term, however, traditional media still has time.