free html hit counter AdWords Website Optimizer Tool - John Battelle's Search Blog

AdWords Website Optimizer Tool

By - October 19, 2006

Google has a new tool out that allows AdWords advertisers to track and analyze experimental changes in their landing page designed to boost conversion and ROI. The Website Optimizer measures success of grouped or singular altered elements, like copy or images, and compares their conversion percentage changes. Participation in the limited beta testing has some requirements.

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