free html hit counter Yahoo To Craigslist (Oh, and the Entire Newspaper Industry): List This! - John Battelle's Search Blog

Yahoo To Craigslist (Oh, and the Entire Newspaper Industry): List This!

By - September 14, 2006

Yahoo is starting a classifieds listings business. Now that makes sense.



As local search, online classifieds, and Web business directories continue what seems to be an inevitable merger, Yahoo has planted a stake firmly at the crossroads. The firm announced today a new classifieds and listings division and the appointment of newspaper industry veteran, Hilary Schneider, to steer the U.S. unit.


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3 thoughts on “Yahoo To Craigslist (Oh, and the Entire Newspaper Industry): List This!

  1. Chris Stivers says:

    “Yahoo is starting a classifieds listings business.” … not quite starting, they had a classifieds site running for some years now. http://classifieds.yahoo.com/

    I think the hire is just so they can make more money from it. And integrate it with other Yahoo! services.

  2. Yes, Chris, I shoulda said that differently. They are focusing on the business ….

  3. Tim Dineen says:

    It seems like a good idea, but it brings to mind the age-old question of which came frist: the head or the tail?

    Targetting keyword based on pre-existing content is not nearlly as valuable as targetting content to words actual searchers use.

    Chicken/Heads win! Tails lose.