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Google Search Share: Back Up

By - September 19, 2006

Goog9.19.06

Earlier market reports from Comscore, which are watched by Wall St., showed a decline in share for Google, which some analysts said is the reason shares fell in late summer. A new report from Comscore shows growth again, and Google’s stock seems to rise right alongside it (it’s down this morning, but up over past five days). From a report emailed to me (I’ve uploaded it here) by Robert Peck at Bear Stearns:

Following the loss of domestic market share in July 06 from June 06, Google has regained (and surpassed) the lost share in August 06, according to the data released by comScore. We note that this followed a similar pattern in the corresponding months of 2005 where Google lost share in July 05 but regained share in August 05. We view this as a mild positive for Google given the negative reaction in the stock following the news of the lost share for July 06. In addition, this brings to light our thinking that investors should not place too much emphasis on month-to-month fluctuations in market share for the online search cos.

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