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	<title>Comments on: News: Google To Pay $900 Million to Float Fox Interactive (MySpace et al) Search</title>
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	<link>http://battellemedia.com/archives/2006/08/news_google_to_pay_900_million_to_float_fox_interactive_myspace_et_al_search.php?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=news_google_to_pay_900_million_to_float_fox_interactive_myspace_et_al_search</link>
	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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	<item>
		<title>By: TB</title>
		<link>http://battellemedia.com/archives/2006/08/news_google_to_pay_900_million_to_float_fox_interactive_myspace_et_al_search.php#comment-14095</link>
		<dc:creator>TB</dc:creator>
		<pubDate>Thu, 28 Sep 2006 22:14:15 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2006/08/news_google_to_pay_900_million_to_float_fox_interactive_myspace_et_al_search.php#comment-14095</guid>
		<description>&lt;p&gt;The deal between Google and it&#039;s investors will bring them alot of money.  However, what kind of inconviences will tbe consumer of Myspace have to abide by.  Will they have to pay for service?  If so, that will decrease the amount of potential profit that Google would be making by taking over the Myspace empire.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>The deal between Google and it&#8217;s investors will bring them alot of money.  However, what kind of inconviences will tbe consumer of Myspace have to abide by.  Will they have to pay for service?  If so, that will decrease the amount of potential profit that Google would be making by taking over the Myspace empire.</p>
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		<title>By: Zenrob</title>
		<link>http://battellemedia.com/archives/2006/08/news_google_to_pay_900_million_to_float_fox_interactive_myspace_et_al_search.php#comment-14094</link>
		<dc:creator>Zenrob</dc:creator>
		<pubDate>Tue, 29 Aug 2006 21:24:43 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2006/08/news_google_to_pay_900_million_to_float_fox_interactive_myspace_et_al_search.php#comment-14094</guid>
		<description>&lt;p&gt;I&#039;d welcome any feedback you may have on my analysis of this deal on my blog:&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://zenrob.typepad.com/zenrob/2006/08/googles_900_mil.html&quot; rel=&quot;nofollow&quot;&gt;http://zenrob.typepad.com/zenrob/2006/08/googles_900_mil.html&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;thanks!&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I&#8217;d welcome any feedback you may have on my analysis of this deal on my blog:</p>
<p><a href="http://zenrob.typepad.com/zenrob/2006/08/googles_900_mil.html" rel="nofollow">http://zenrob.typepad.com/zenrob/2006/08/googles_900_mil.html</a></p>
<p>thanks!</p>
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		<title>By: marc sobel</title>
		<link>http://battellemedia.com/archives/2006/08/news_google_to_pay_900_million_to_float_fox_interactive_myspace_et_al_search.php#comment-14093</link>
		<dc:creator>marc sobel</dc:creator>
		<pubDate>Tue, 08 Aug 2006 16:58:59 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2006/08/news_google_to_pay_900_million_to_float_fox_interactive_myspace_et_al_search.php#comment-14093</guid>
		<description>&lt;p&gt;reading the NYT article, &lt;a href=&quot;http://www.nytimes.com/2006/08/08/technology/08google.html&quot; rel=&quot;nofollow&quot;&gt;&lt;/a&gt;&lt;a href=&quot;http://www.nytimes.com/2006/08/08/technology/08google.html&quot; rel=&quot;nofollow&quot;&gt;http://www.nytimes.com/2006/08/08/technology/08google.html&lt;/a&gt;&lt;br /&gt;
it seems like again Google has made a deal where the better they execute the more money they make.  &lt;/p&gt;

&lt;p&gt; quote:&lt;br /&gt;
Indeed, the sheer size of the MySpace audience presents a challenge for potential providers of advertising. There are so many pages on which to display ads that there may not be enough demand for them from advertisers, leading to low prices. Indeed, many advertisers think the personal nature and frequently risqué subject matter of MySpace pages is not the most conducive environment for plying their wares.&lt;/p&gt;

&lt;p&gt;Eric E. Schmidt, Google’s chief executive, said the company had decided that it would not display ads on every page.&lt;/p&gt;

&lt;p&gt;“We are not going to cover MySpace with ads,” he said, noting that Google carefully analyzes what sort of ads encourage users to click on what sort of pages to produce the most revenue.&lt;/p&gt;

&lt;p&gt;“It turns out the right answer is to show fewer, better ads.”  &lt;/p&gt;

&lt;p&gt;Again to me this seems to be one of Google&#039;s basic management principles and a good one.  As the old management expression goes, &quot;What get&#039;s rewarded gets done.&quot;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>reading the NYT article, <a href="http://www.nytimes.com/2006/08/08/technology/08google.html" rel="nofollow"></a><a href="http://www.nytimes.com/2006/08/08/technology/08google.html" rel="nofollow">http://www.nytimes.com/2006/08/08/technology/08google.html</a><br />
it seems like again Google has made a deal where the better they execute the more money they make.  </p>
<p> quote:<br />
Indeed, the sheer size of the MySpace audience presents a challenge for potential providers of advertising. There are so many pages on which to display ads that there may not be enough demand for them from advertisers, leading to low prices. Indeed, many advertisers think the personal nature and frequently risqué subject matter of MySpace pages is not the most conducive environment for plying their wares.</p>
<p>Eric E. Schmidt, Google’s chief executive, said the company had decided that it would not display ads on every page.</p>
<p>“We are not going to cover MySpace with ads,” he said, noting that Google carefully analyzes what sort of ads encourage users to click on what sort of pages to produce the most revenue.</p>
<p>“It turns out the right answer is to show fewer, better ads.”  </p>
<p>Again to me this seems to be one of Google&#8217;s basic management principles and a good one.  As the old management expression goes, &#8220;What get&#8217;s rewarded gets done.&#8221;</p>
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		<title>By: King Troll</title>
		<link>http://battellemedia.com/archives/2006/08/news_google_to_pay_900_million_to_float_fox_interactive_myspace_et_al_search.php#comment-14092</link>
		<dc:creator>King Troll</dc:creator>
		<pubDate>Tue, 08 Aug 2006 03:06:48 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2006/08/news_google_to_pay_900_million_to_float_fox_interactive_myspace_et_al_search.php#comment-14092</guid>
		<description>&lt;p&gt;So now they can use the cash to buy youtube.com!&lt;/p&gt;

&lt;p&gt;What you think Battelle?&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://gigaom.com/2006/08/06/youtube-fox-myspace/&quot; rel=&quot;nofollow&quot;&gt;http://gigaom.com/2006/08/06/youtube-fox-myspace/&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>So now they can use the cash to buy youtube.com!</p>
<p>What you think Battelle?</p>
<p><a href="http://gigaom.com/2006/08/06/youtube-fox-myspace/" rel="nofollow">http://gigaom.com/2006/08/06/youtube-fox-myspace/</a></p>
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		<title>By: Emmanuel</title>
		<link>http://battellemedia.com/archives/2006/08/news_google_to_pay_900_million_to_float_fox_interactive_myspace_et_al_search.php#comment-14091</link>
		<dc:creator>Emmanuel</dc:creator>
		<pubDate>Mon, 07 Aug 2006 21:14:39 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2006/08/news_google_to_pay_900_million_to_float_fox_interactive_myspace_et_al_search.php#comment-14091</guid>
		<description>&lt;p&gt;Hi John&lt;/p&gt;

&lt;p&gt;This is not 900 millions for MySpace.com but for the majority of Fox Interactive Media properties between 2007 to 2010. Fox has also to commit on traffic growth.&lt;br /&gt;
Nice corporate deal anyway &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Hi John</p>
<p>This is not 900 millions for MySpace.com but for the majority of Fox Interactive Media properties between 2007 to 2010. Fox has also to commit on traffic growth.<br />
Nice corporate deal anyway </p>
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