Comments on: Advertising Is Content http://battellemedia.com/archives/2006/08/advertising_is_content.php?utm_source=rss&utm_medium=rss&utm_campaign=advertising_is_content Thoughts on the intersection of search, media, technology, and more. Tue, 21 May 2013 16:33:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Timothy Post http://battellemedia.com/archives/2006/08/advertising_is_content.php#comment-13996 Timothy Post Wed, 23 Aug 2006 02:38:48 +0000 http://battellemedia.com/archives/2006/08/advertising_is_content.php#comment-13996 <p>Advertising is content when it becomes entertainment.</p> Advertising is content when it becomes entertainment.

]]> By: Dan Blank http://battellemedia.com/archives/2006/08/advertising_is_content.php#comment-13995 Dan Blank Mon, 21 Aug 2006 20:41:08 +0000 http://battellemedia.com/archives/2006/08/advertising_is_content.php#comment-13995 <p>I would love to see numbers as well. The amount of commercial content not only seems to be growing quickly, but trying to get in under the radar. I wonder if brand placement will begin to creep into videos as well - pay a popular YouTuber to have a can of Coke on their desk in the background?</p> I would love to see numbers as well. The amount of commercial content not only seems to be growing quickly, but trying to get in under the radar. I wonder if brand placement will begin to creep into videos as well – pay a popular YouTuber to have a can of Coke on their desk in the background?

]]> By: Hooman Radfar http://battellemedia.com/archives/2006/08/advertising_is_content.php#comment-13994 Hooman Radfar Mon, 21 Aug 2006 19:04:46 +0000 http://battellemedia.com/archives/2006/08/advertising_is_content.php#comment-13994 <p>Great post - my personal opinion is that "advertising" as it is traditionally regarded will eventually disappear and be replaced with "Relevant Content.” </p> <p>Amazon is a fantastic example of this nascent trend. Do people regard their "recommendations" as advertisements? Probably not. Instead, however, the Amazon recommendation engine is regarded as a value-added service delivering significant utility to users. But when it boils down to it, what are recommendations? Advertisements. </p> <p>As the web transforms from a publication mechanism into a platform for distributed and shared services, the opportunity for delivering more relevant content will increase as well. With a greater amount of structured data available the opportunity to build powerful “Relevant Content” distribution engines will also increase for developers. </p> <p>Should be interesting to watch the shift in paradigms over the next couple years. </p> Great post – my personal opinion is that “advertising” as it is traditionally regarded will eventually disappear and be replaced with “Relevant Content.”

Amazon is a fantastic example of this nascent trend. Do people regard their “recommendations” as advertisements? Probably not. Instead, however, the Amazon recommendation engine is regarded as a value-added service delivering significant utility to users. But when it boils down to it, what are recommendations? Advertisements.

As the web transforms from a publication mechanism into a platform for distributed and shared services, the opportunity for delivering more relevant content will increase as well. With a greater amount of structured data available the opportunity to build powerful “Relevant Content” distribution engines will also increase for developers.

Should be interesting to watch the shift in paradigms over the next couple years.

]]> By: shehara http://battellemedia.com/archives/2006/08/advertising_is_content.php#comment-13993 shehara Mon, 21 Aug 2006 16:35:16 +0000 http://battellemedia.com/archives/2006/08/advertising_is_content.php#comment-13993 <p>Advertising is content.Relevant, original and impactfull or not. As it is in the older traditional media. good or bad, effective or otherwise if it purports to sell/advocate/lobby but is not paid for and flagged as commercial content it comes under the label PR</p> Advertising is content.Relevant, original and impactfull or not. As it is in the older traditional media. good or bad, effective or otherwise if it purports to sell/advocate/lobby but is not paid for and flagged as commercial content it comes under the label PR

]]> By: leafar http://battellemedia.com/archives/2006/08/advertising_is_content.php#comment-13992 leafar Mon, 21 Aug 2006 12:39:08 +0000 http://battellemedia.com/archives/2006/08/advertising_is_content.php#comment-13992 <p>Advertising is content when it catches your brain :<br /> - funny<br /> - peoplish<br /> - sexy<br /> - trash<br /> - interesting<br /> ..... i.e when it's relevant</p> <p>And to some extent when it becomes more than just content, it becomes information. <br /> </p> Advertising is content when it catches your brain :
- funny
- peoplish
- sexy
- trash
- interesting
….. i.e when it’s relevant

And to some extent when it becomes more than just content, it becomes information.

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