Comments on: Take That, Google: EBay Getting Into Contextual Ads

By: Exciting Commerce

Exciting Commerce — Tue, 13 Jun 2006 08:28:10 +0000

Seems as if Germany is some kind of test market for contextual advertising/selling. Ebay has been testing its “Ebay Relevance Ad” programm since last summer. Amazon.de recently started its “Self Optimizing Links”, a similar program, that seems to learn and to adapt very nicely to the site´s content.

By: Dave

Dave — Tue, 13 Jun 2006 03:23:37 +0000

i think everyone is missing the more interesting parts of this and other stories... as we saw with the CPM->CPC transition launched by AdWords & Overture in the early 2000 years, we're about to witness the transition from CPC->CPA by the major players.

to wit:

* eBay partners with Yahoo, almost overlooked is deal point to promote PayPal across their combined market-leading internet shopping sites & network

* Google launches Gbay to provide point-of-transaction data collection from Google merchants (and theoretically, to offer AdWords pricing based on actual sale not just on click-thrus)

* eBay launches contextual advertising, again with the potential to offer close-of-sale based pricing

i expect all 3 companies (Google, Yahoo, eBay) to offer CPA-based costing for their advertising within 12 months, and likely Microsoft to partner up with Amazon (or perhaps to buyout YahooBay? mmm... unlikely) to move quickly to do the same.

- dave mcclure
http://500hats.typepad.com

By: Tom

Tom — Tue, 13 Jun 2006 03:04:37 +0000

Alright, the game is more and more interesting!

EBay begins pay-per-click

Google begins GBuy

By: Shimon Sandler

Shimon Sandler — Tue, 13 Jun 2006 02:01:24 +0000

This is a clever innovation in affiliate marketing. Although, this differs from adsense in that the advertiser doesn’t get paid per click. The payout only occurs after the visitor goes to ebay & a sale results.

By: Convergence.In

Convergence.In — Tue, 13 Jun 2006 01:43:05 +0000

Yahoo/MSN/eBay neither have DOERS profile. Just talk and talk for quarters and years while Google continues to grow.

eBay is trying to build something like this
From The Motley Fool
U.S. Internet advertising grew 38% year over year to $3.9 billion in the first quarter. Google ate 22% of that pie while Yahoo! chomped on 16%.
Would eBay cut into either's share? Probably not, but the auctioneer could limit the growth of pay-per-click ads over time.