Wi-Fi is probably going to become a much bigger part of Google’s revenues once it’s patents to use use AdWords in a local, geotargeted fashion across WiFi networks (and from that point of view – buying a lot of bandwidth and wiring up cities for free WiFi makes a lot of sense – for Google will use this bandwidth to stream their own advertising – it’s coming ….maybe this year.

Behavioral Targeting vs. Demographic Targeting – it seems that Google is saying that it places more stock on Behavioral targeting (show ads based on how people react vs who they are and what audience they are part of). In a way, Microsoft is betting all it’s cards (i think) on the Demographics side with AdCenter while Google, clearly does not want to put so much in Demographics and would find it easier to go with Behavioral targeting as it’s just more code for their programmers to produce and … boom…you now have Behavioral Targeting.

Keyword prices continue to rise – no surprise here – they will rise for some time yet.

Quality Scores for Keywords – that’s interesting but I don’t know much about it – Honestly, I’d like to know more and if anyone who reads Webmetricsguru.com knows more, please comment on what they thing the Quality Scores are and how they’re derived.

Hope you remember me… thank you so much for posting the Federated Deck online, can’t tell you how much it helped me… many blessings back at ya!! loved the post today and will send you an address… would love to have an autographed copy of your book!! it has been such an inspiration to me…

Randy