Adobe Flash to include Google Search
Adobe enters a distribution deal to bundle Google Toolbar software with its downloads for several years, starting now with Shockwave. This is a shift to larger upfront marketing costs for Google, Reuters notes, in a race before the Vista release. (As a glimpse of market share, Shockwave currently runs on 55 percent of web connected desktops, according to Adobe.)
Real-time ad auctions
Right Media offers automated real-time online auctioning for ad spaces, bypassing traditional ad agencies and increasing market transparency. According to RM, its platform now includes 11,000 ad networks, advertisers and publishers, trading about two billion impressions daily. (CNet)
New Google ad system
Google announces Content Referral Network for select publishers–an ad system that aims to overcome the CPC fraud-vulnerability in AdSense. CRN will reward by completion of commercial actions (CPA), such as filling out a survey or making a purchase. (via Monetize)
Google as media Co. — Vint Cerf
A Searchblog reader in the Netherlands points out a Dutch documentary about Google, “in which Vint Cerf clearly does see Google as a media company, as he compares Google with a newspaper or television station” in an explanation about bias in the media. Viewable online here, this excerpt is in the frame beginning at 46:58/51:04. (Thanks Martijn.)
Brain powered search?
Scalability, submission quality, and natural language issues be damned, Jatalla defies trends in algorithmic-powered search engines and turns to human computing. Scheduled to launch in July, this index is fed by user-submitted “lexivotes”– three link recommendations per term. The engine returns results based only for exact-term matches, and users are limited to one lexivote per term.