Comments on: The Future Is Here, Just Unevenly Distributed

By: King Troll

King Troll — Wed, 24 May 2006 12:22:53 +0000

Devan, I understand that, but what I found incredible was when I compared our brand sales figures and trends to the search results, they were very similar. I have real-time data, but google gives and overall broad picture.

By: Devan

Devan — Wed, 24 May 2006 04:33:25 +0000

@King Troll, I would not make business decisions based solely on Google Trends. That data is skewed by market hype, demographics and many other factors. If Apple is searched more than IBM (and IBM’s “trend” is declining), it does not mean that IBM has a less positive future. It only means that Apple has internet mindshare and appeals to precisely the demographic that searches Google.

By: King Troll

King Troll — Tue, 23 May 2006 19:42:42 +0000

John, thought you might find this interesting. I run multipe apparel stores. Often I am bombarded with checking out multiple vendor lines and trying to stay ahead of everyone. What I mean is clothing and styles change. What is hot one season may falter the next.

I decided to check out Google trends for various brands names. For example Von Dutch is declining over the long term and the trend is very negative. I will not carry anymore VD again. However I will increase my orders to Ed Hardy and Lacoste now given their trends are very positive.

Not only can I see what trends are hot, I now have excellent data on what cities to expand in from the local information Google provides. I will avoid NY, and major cities but the 4-10 rankings are very useful.

This isd an Excellent business tool. I will be advertising locally on Google videos soon as well.

By: Igor M.

Igor M. — Tue, 23 May 2006 18:23:44 +0000

Hi John,

Do you think it will be successful? Well... other than for spammers. I wrote a quick post about it on my blog http://www.bizmord.com/Blog/archives/16

I am interested in your take on this.

By: Jojo

Jojo — Tue, 23 May 2006 17:42:54 +0000

At least MySpace needs a search partner and that is a good job for Google. If Yahoo isn´t very interested, Google is the only good option. MSN only when they are throwing with money at them.

By: Devan

Devan — Tue, 23 May 2006 16:50:22 +0000

The link is broken: actual link.

By: Neil Patel

Neil Patel — Tue, 23 May 2006 16:44:16 +0000

The biggest problem with video advertising is that it is hard and can be expensive to make the ad. Contextual ads are easier and quicker to make.

By: Narendra

Narendra — Tue, 23 May 2006 15:27:01 +0000

I’d be surprised if it went into image search because that ups the ante for damages in any potential copyright infringement cases…