free html hit counter Four Billion Last Quarter | John Battelle's Search Blog

Four Billion Last Quarter

By - May 31, 2006

That’s how much Internet advertising accounts for, the IAB reports. As with every other one of these reports, I predict this figure will be revised, upward. A lot. For the second year in a row, the first quarter beat the last year’s fourth quarter, which is very unusual in advertising markets (the fourth quarter is very heavy on the holiday marketing spend…and February sucks, usually).

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