http://battellemedia.com/archives/2006/05/dagoogle_spike_hitwise_data_on_the_google_-_sony_partnership.php?utm_source=rss&utm_medium=rss&utm_campaign=dagoogle_spike_hitwise_data_on_the_google_-_sony_partnership Thoughts on the intersection of search, media, technology, and more. Wed, 19 Jun 2013 11:42:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 http://battellemedia.com/archives/2006/05/dagoogle_spike_hitwise_data_on_the_google_-_sony_partnership.php#comment-16032 Webmetricsguru Sat, 13 May 2006 02:56:56 +0000 http://battellemedia.com/archives/2006/05/dagoogle_spike_hitwise_data_on_the_google_-_sony_partnership.php#comment-16032 <p>The HitWise charts provide fresh evidence of what a top listing in Google will do for a brand or promotion. Recently, one of my clients fell from #9 in Google for "house plans" to #12 and I was able to figure out the cost of that drop to be 100 visits a day. Had the site been on the top of search results it would have generated a lot more traffic and a drop off the first page of results would have also be noticed much more.</p> The HitWise charts provide fresh evidence of what a top listing in Google will do for a brand or promotion. Recently, one of my clients fell from #9 in Google for “house plans” to #12 and I was able to figure out the cost of that drop to be 100 visits a day. Had the site been on the top of search results it would have generated a lot more traffic and a drop off the first page of results would have also be noticed much more.

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