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	<title>Comments on: Links to Love</title>
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	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: Dan</title>
		<link>http://battellemedia.com/archives/2006/02/links_to_love.php#comment-17101</link>
		<dc:creator>Dan</dc:creator>
		<pubDate>Thu, 16 Feb 2006 01:13:31 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2006/02/links_to_love.php#comment-17101</guid>
		<description>&lt;p&gt;Google is testing click to call, but while there keeping it a secret, folks may want to check out a live demo of how Amazon A9&#039;s been deploying it.  &lt;a href=&quot;http://www.estara.com/livedemo/a9/&quot; rel=&quot;nofollow&quot;&gt;http://www.estara.com/livedemo/a9/&lt;/a&gt;&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Google is testing click to call, but while there keeping it a secret, folks may want to check out a live demo of how Amazon A9&#8242;s been deploying it.  <a href="http://www.estara.com/livedemo/a9/" rel="nofollow">http://www.estara.com/livedemo/a9/</a></p>
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		<title>By: James Omdahl</title>
		<link>http://battellemedia.com/archives/2006/02/links_to_love.php#comment-17100</link>
		<dc:creator>James Omdahl</dc:creator>
		<pubDate>Wed, 15 Feb 2006 23:57:44 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2006/02/links_to_love.php#comment-17100</guid>
		<description>&lt;p&gt;When you get a chance, I would love to hear your thoughts on MSN and Yahoo!’s decision to use incentives to get people to use their search.  To me it seems like a desperate and misguided move to catch up with Google.&lt;/p&gt;

&lt;p&gt;As an AdCenter and Y!SM advertiser, I am afraid what this is going to mean for click quality – especially if incentives are somehow tied to clicking on sponsored listings.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>When you get a chance, I would love to hear your thoughts on MSN and Yahoo!’s decision to use incentives to get people to use their search.  To me it seems like a desperate and misguided move to catch up with Google.</p>
<p>As an AdCenter and Y!SM advertiser, I am afraid what this is going to mean for click quality – especially if incentives are somehow tied to clicking on sponsored listings.</p>
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