http://battellemedia.com/archives/2006/02/buy_a_print_ad_here.php?utm_source=rss&utm_medium=rss&utm_campaign=buy_a_print_ad_here Thoughts on the intersection of search, media, technology, and more. Thu, 23 May 2013 12:55:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 http://battellemedia.com/archives/2006/02/buy_a_print_ad_here.php#comment-17230 SorenG Thu, 09 Feb 2006 01:56:46 +0000 http://battellemedia.com/archives/2006/02/buy_a_print_ad_here.php#comment-17230 <p>I am surprised that eBay did not think of this first.</p> I am surprised that eBay did not think of this first.

]]> http://battellemedia.com/archives/2006/02/buy_a_print_ad_here.php#comment-17229 Dorrian Thu, 09 Feb 2006 01:34:46 +0000 http://battellemedia.com/archives/2006/02/buy_a_print_ad_here.php#comment-17229 <p>What I find somewhat fascinating by this move started a few months ago is that I don't recall it being tried in 1998. I represented Internet Capital Group on some 20 b2b exchange deals as a lawyer and although radio ads were a target (buymedia, now marketron), this never even came up (buying and selling raw paper did). Why was the print ad category not subject to attempts at this kind of - presumably more efficient - intermediation? Did people believe publishers would never go for it? What makes them go for it now? John? Anyone?</p> What I find somewhat fascinating by this move started a few months ago is that I don’t recall it being tried in 1998. I represented Internet Capital Group on some 20 b2b exchange deals as a lawyer and although radio ads were a target (buymedia, now marketron), this never even came up (buying and selling raw paper did). Why was the print ad category not subject to attempts at this kind of – presumably more efficient – intermediation? Did people believe publishers would never go for it? What makes them go for it now? John? Anyone?

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