free html hit counter Updated: The Future of Google's Homepage? - John Battelle's Search Blog

Updated: The Future of Google's Homepage?

By - January 03, 2006

GoogbelarusNo ads on the Google search homepage, period. That’s been the Google mantra. But what about….Google Belarus? Astute Searchblog reader Michael Estes came across this recently, and I have to say, if this is the future, I’ll take the past!

Update: You know, I really should have asked first, but….I figured, no way would someone be able to get away with having “” who wasn’t, well, Google. I was wrong. From Google PR:

This site ( is not owned, operated or controlled by Google.

We are aware of this site and our legal counsel is investigating the matter.

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21 thoughts on “Updated: The Future of Google's Homepage?

  1. Bud says:

    Maybe I’m just being cynical, but what mantra has Google not reversed itself on? I remember Larry and Sergey saying that any advertising is evil. Gone are the two gusy with nothing but best intentions… 2006 is the year we’ll see the real money hungry Google beast emerge, just wait and see.

  2. Dirson says:


    ‘’ is NOT the official ‘Google Belarus’ webpage.

    1) It’s not within Google official list:

    2) It’s not hosted by Google Inc.:

  3. Rod Edwards says:

    I’ll betcha $10 that google doesn’t own or run that domain. There’s no WHOIS info that I can find for .by domains, so its impossible to say:

    …but given that the homepage personalization features, advertising, options, and so on are inconistent with the behaviour on every other international google site, I’d willing to be that some enterprising belorussian has created this site to make some ad dollars.

    Also: try running a search. The results come from, with a language parameter of ru. Again, this is inconsitent with the other google sites that retain their international TLD’s across all pages.

    Everyone likes to see the champ drop the ball occaisonally, I guess….

  4. Marina Architect says:

    Let’s face it. You are either a repeat offender(figuratively) and click on Adwords or Adsense regularly or you don’t at all: zero.

    Targeting is disengenuous and lacks the trust or convenience inherent in its intended value.

    So it almost makes no difference to me. I search from the Google toolbar: the homepage is irrelevant.

    It’s visual interruption ads that are the most hideous experiental aspect of the user experience. Thanks to Firefox AdBlock extension: I keep rollin’ ad free. I remooved AdBlock for a week and I couldn’t believe the difference: truly another world.


  5. Brian Mingus says:

    Yep, that domain ain’t Google. It’s hosted by

  6. John, a language parameter of ru would be correct because the language of Belarus is Russian.

  7. Tahir says:

    I hope Michael Estes is not a frequent reader

  8. Joe Hunkins says:

    Good you followed up on this “fake” story – it had me fooled and I apologize to Google for believing it at first. The AOL deal really shook my faith in them.

    Also note the hugely reported incident about visits from Homeland Security to a student who signed out A Mao bio. It was all a hoax.

    Oh my GOD! The internet is no longer a bastion of unvarnished truth!?

  9. Tarry Singh says:

    c’mon , it must be their own mini. So stop cussing.

  10. vondrashek is google, however, google is not vondrashek.signed:THOMAS STEWART

  11. SEM Times says:


    Very useful information man.

    SEM Times

  12. Pierre says:

    Anyway, it could be an interesting way for Google to begin in CIS. They have very light weight in Russia, Belaruss and Ukraina. In Russia, yandex is the first and google concretly doesn’t exist. Ia asked for google adsense for a very big client and they don’t have offer.. the russia site is better for ads. May be have fake google will help them to have presence.. May be, it’s new google: franchising !!

  13. c.elliot.friday says:

    google agreed to put visual adds on their home page as part of their deal to acquire part of AOL. talk aboutt the end of an era. I may start using dogpile, just to recycle google without the ads when they start doing that. it will truly signify the death of their long untarnished frontpage. hey, whatever, they get rich, right…. it IS a biz after all.

  14. Sadly, this is what Google has to pay for being so popular. I really wonder how Google missed this domain and did not register it earlier!

  15. Pierre says:

    Do you think that Google and other big us companies consider or KNOW that there are differents countries in ex soviet union ?? 😉
    Russian federation is about 100 different “republics”..
    What about republic of komi ot tchukotka or a simplier example: in ST petersburg district, u can have . Have a look ;-))

  16. dragonninja89 says:

    Google always forwards you to the www. subdomain and this one does nto

  17. Mark Novak says:

    Google is destined to follow in the foot steps of having crap on their front pages. Eventually they will ad more, little by little.

  18. Tubbydev says:

    I found something like the : it is
    A search page, using Google Technology. And they use adsense too 🙂
    so, everybody can make its own Google Search engine on the web 🙂

  19. Billiger says:

    i am interested how the story ended. A half year later the site is still on.