Comments on: Pontiac Says: Google Proves It

By: Gregory

Gregory — Tue, 27 Nov 2007 07:44:16 +0000

Please note that this was an Infuse Creative search engine marketing campaign.

By: Ryan Lash

Ryan Lash — Sat, 11 Aug 2007 07:51:31 +0000

I think Mazda proved it:
http://www.ymarketing.com/blog/2007/06/mazda-trumps-pontiac.html

-RL

By: Stephanie M. Cockerl

Stephanie M. Cockerl — Tue, 27 Feb 2007 18:13:34 +0000

Since Pontiac came up with using Google in its TV ad, now others are trying it out. Quickshine floor cleaner goes as far as to tell viewers to search for them on Google. They have a paid listing, however Pontiac has both a paid and organic listing. Are the flood gates expanding for using this method of TV advertisting?

By: Max Kalehoff

Max Kalehoff — Fri, 27 Jan 2006 00:13:36 +0000

Thanks for linking to my story, John. And thanks Karl for giving me a screenshot and video to link to.
– Max Kalehoff, vp-marketing of BuzzMetrics

By: sockyung hong

sockyung hong — Thu, 26 Jan 2006 22:19:02 +0000

I thought the most thought-provoking part of your post was “This is a regional campaign”. This got me started thinking about the possibility of major marketers, local dealers using google local in their campaign. Google map is already cutting deals on the side with hotel chains to display “blue balloon” pops for hotels nearby your search. I wonder how far we are from seeing “(GoogleLocal operator) Pontiac to visit your nearest dealers”.

By: Joe

Joe — Thu, 26 Jan 2006 19:48:54 +0000

When I search Pontiac, I get one link on top for Pontiac. The next link on the side is a Mazda sponsored link which claims to compare Pontiac to Mazda(which I clicked on cause I own a Mazda). However, the landing page turns out to be simply a Mazda page.

We will see if this gets legal attention. But a couple of quick thoughts:

If no one can bid on Pontiac other than GM this would encourage more brands to advertise using "Google us!", this should be Google's goal. - REPLACE THE URL BAR – I am sure they are looking at way to negotiate more ad campaigns like this. This might even include subsidizing the commercial cost. Why not? Supermarkets and Products split the cost all that time. Would that technically be TV advertising? How do you negotiate these deals? (BD people would get their weight in stock to make this happen)

Companies will pay a minimum price (even if not bidding against others) to ensure they control the first message you see, before the scary world of organic results skews there tailored marketing message – How much to charge for this (Economist PHD’s billing out nicely here)

If Mazda had landed its sponsored link on a comparison page then it would pass the relevancy test and should Google block them anyway? Are they obligated to? (Lawyers get the big bucks for this one)

By: karl long

karl long — Thu, 26 Jan 2006 18:52:03 +0000

FYI I do have the complete video of the commercial on my site as well as a screenshot:
http://localzing.com/pontiac_video.html

There really is quite a buzz about this commercial, and some great commentry.

Cheers,

karl

By: arsblog

arsblog — Thu, 26 Jan 2006 18:06:14 +0000

Wouldn’t Pontiac’s lawyers have a go at Toyota for such a strategy? I have gotten cease & decist notices from an internet company’s legal office for “infringing” on their trademark with my keyword choices…

By: gaby de wilde

gaby de wilde — Thu, 26 Jan 2006 17:31:06 +0000

This sure is an interesting sidestep. If it indeed works and makes goog a lot of cash they could do the tv add witouth any help. more>

By: Jackie Danicki

Jackie Danicki — Thu, 26 Jan 2006 10:41:45 +0000

Pontiac did this several months ago, in association with Yahoo and the Donald Trump show “The Apprentice” on NBC.