<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Mazda Says: Thanks for the Idea</title>
	<atom:link href="http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php/feed" rel="self" type="application/rss+xml" />
	<link>http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mazda_says_thanks_for_the_idea</link>
	<description>Thoughts on the intersection of search, media, technology, and more.</description>
	<lastBuildDate>Wed, 19 Jun 2013 11:42:00 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.4.1</generator>
	<item>
		<title>By: Gregory</title>
		<link>http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php#comment-17508</link>
		<dc:creator>Gregory</dc:creator>
		<pubDate>Tue, 27 Nov 2007 07:59:38 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php#comment-17508</guid>
		<description>&lt;p&gt;Please note that this was an Infuse Creative search engine marketing campaign.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Please note that this was an Infuse Creative search engine marketing campaign.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ryan Lash - Search Engine Marketing Consultant</title>
		<link>http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php#comment-17507</link>
		<dc:creator>Ryan Lash - Search Engine Marketing Consultant</dc:creator>
		<pubDate>Mon, 02 Jul 2007 05:19:24 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php#comment-17507</guid>
		<description>&lt;p&gt;Hey John,&lt;/p&gt;

&lt;p&gt;I have a follow up to this story if you are interested, please let me know and I will send you a link. &lt;/p&gt;

&lt;p&gt;Thanks!&lt;/p&gt;

&lt;p&gt;-Ryan&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Hey John,</p>
<p>I have a follow up to this story if you are interested, please let me know and I will send you a link. </p>
<p>Thanks!</p>
<p>-Ryan</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: scalpmed</title>
		<link>http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php#comment-17506</link>
		<dc:creator>scalpmed</dc:creator>
		<pubDate>Tue, 31 Jan 2006 01:53:25 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php#comment-17506</guid>
		<description>&lt;p&gt;You&#039;ve hit upon the very reason for the google &quot;sandbox&quot;. If you want to get to the top of a competitive keyword and you have a new site you can&#039;t!&lt;/p&gt;

&lt;p&gt;So when a new keyword pops up in existence (a new brand name of a product) no one can get any real advertising for free. The only way to get to the top is pay for sponsored listing which can cost big bucks!!&lt;/p&gt;

&lt;p&gt;Suppose you started mass marketing on TV your own brand of widget. Let&#039;s call the widget &quot;office unloader&quot;. Then you make a coporate website called ww.officeunloader.com and try listing it with google. Well it won&#039;t get anywhere near the top even though it is the only site that sells the &quot;office unloader&quot; product. If you want to get to the top you will have to pay for it. That&#039;s the reason behind the google sandbox.&lt;/p&gt;

&lt;p&gt;Personally I hope google goes bankrupt.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>You&#8217;ve hit upon the very reason for the google &#8220;sandbox&#8221;. If you want to get to the top of a competitive keyword and you have a new site you can&#8217;t!</p>
<p>So when a new keyword pops up in existence (a new brand name of a product) no one can get any real advertising for free. The only way to get to the top is pay for sponsored listing which can cost big bucks!!</p>
<p>Suppose you started mass marketing on TV your own brand of widget. Let&#8217;s call the widget &#8220;office unloader&#8221;. Then you make a coporate website called ww.officeunloader.com and try listing it with google. Well it won&#8217;t get anywhere near the top even though it is the only site that sells the &#8220;office unloader&#8221; product. If you want to get to the top you will have to pay for it. That&#8217;s the reason behind the google sandbox.</p>
<p>Personally I hope google goes bankrupt.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Joe</title>
		<link>http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php#comment-17505</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Mon, 30 Jan 2006 16:54:04 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php#comment-17505</guid>
		<description>&lt;p&gt;Jon, didn&#039;t you read my response after your original post on the 26th? &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Jon, didn&#8217;t you read my response after your original post on the 26th? </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Joe Hunkins</title>
		<link>http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php#comment-17504</link>
		<dc:creator>Joe Hunkins</dc:creator>
		<pubDate>Sun, 29 Jan 2006 01:35:20 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php#comment-17504</guid>
		<description>&lt;p&gt;It&#039;s OK John, we all know YOU were the one who really did invent the internet.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>It&#8217;s OK John, we all know YOU were the one who really did invent the internet.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: John Battelle</title>
		<link>http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php#comment-17503</link>
		<dc:creator>John Battelle</dc:creator>
		<pubDate>Sun, 29 Jan 2006 00:01:52 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php#comment-17503</guid>
		<description>&lt;p&gt;Oops. You&#039;re right. My bad. &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Oops. You&#8217;re right. My bad. </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: roy</title>
		<link>http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php#comment-17502</link>
		<dc:creator>roy</dc:creator>
		<pubDate>Sat, 28 Jan 2006 22:08:37 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2006/01/mazda_says_thanks_for_the_idea.php#comment-17502</guid>
		<description>&lt;p&gt;are you taking credit? mazda bought that before you mentioned it. &lt;br /&gt;
&lt;a href=&quot;http://localzing.com/blog/local-advertising/gm-says-google-pontiac-mazda-cashes-in/&quot; rel=&quot;nofollow&quot;&gt;&lt;/a&gt;&lt;a href=&quot;http://localzing.com/blog/local-advertising/gm-says-google-pontiac-mazda-cashes-in/&quot; rel=&quot;nofollow&quot;&gt;http://localzing.com/blog/local-advertising/gm-says-google-pontiac-mazda-cashes-in/&lt;/a&gt; &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>are you taking credit? mazda bought that before you mentioned it. <br />
<a href="http://localzing.com/blog/local-advertising/gm-says-google-pontiac-mazda-cashes-in/" rel="nofollow"></a><a href="http://localzing.com/blog/local-advertising/gm-says-google-pontiac-mazda-cashes-in/" rel="nofollow">http://localzing.com/blog/local-advertising/gm-says-google-pontiac-mazda-cashes-in/</a> </p>
]]></content:encoded>
	</item>
</channel>
</rss>
