I’ve been predicting that AdWords and the TV upfront will merge for years. Along the way, I should have mentioned radio as well.
From the release:
MOUNTAIN VIEW, Calif. – January 17, 2006 – Google Inc. (NASDAQ: GOOG)
today announced it has agreed to acquire dMarc Broadcasting, Inc., a
Newport Beach, Calif.-based digital solutions provider for the radio
dMarc connects advertisers directly to radio stations through its
automated advertising platform. The platform simplifies the sales
process, scheduling, delivery and reporting of radio advertising,
enabling advertisers to more efficiently purchase and track their
campaigns. For broadcasters, dMarc’s technology automatically schedules
and places advertising, helping to increase revenue and decrease the
costs associated with processing advertisements.
In the future, Google plans to integrate dMarc technology into the
Google AdWords platform, creating a new radio ad distribution channel
for Google advertisers.