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	<title>Comments on: NYT: Google Will Put Graphical Ads on Main Site</title>
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	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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	<item>
		<title>By: Andre</title>
		<link>http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18610</link>
		<dc:creator>Andre</dc:creator>
		<pubDate>Wed, 21 Dec 2005 09:15:48 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18610</guid>
		<description>&lt;p&gt;@ gopi .... i think the banner are coming. it is to easy for google to earn some extra cash ;)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>@ gopi &#8230;. i think the banner are coming. it is to easy for google to earn some extra cash <img src='http://battellemedia.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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	<item>
		<title>By: EntityX</title>
		<link>http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18609</link>
		<dc:creator>EntityX</dc:creator>
		<pubDate>Wed, 21 Dec 2005 04:12:34 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18609</guid>
		<description>&lt;p&gt;Guess Google being listed now, requires it to earn more profits($$$). With AOL being a content provider and large user base it would be good for Google&#039;s growth. It just a pity that Google has to offer ads on their main site, it&#039;s such a put off. &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Guess Google being listed now, requires it to earn more profits($$$). With AOL being a content provider and large user base it would be good for Google&#8217;s growth. It just a pity that Google has to offer ads on their main site, it&#8217;s such a put off. </p>
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	<item>
		<title>By: wak656</title>
		<link>http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18608</link>
		<dc:creator>wak656</dc:creator>
		<pubDate>Tue, 20 Dec 2005 22:47:53 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18608</guid>
		<description>&lt;p&gt;Seems to me that Google is more interested in revenue that its users&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Seems to me that Google is more interested in revenue that its users</p>
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		<title>By: Gopi</title>
		<link>http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18607</link>
		<dc:creator>Gopi</dc:creator>
		<pubDate>Tue, 20 Dec 2005 22:15:43 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18607</guid>
		<description>&lt;p&gt;I dont think Google is planning to use banner ads in their main search page, because banners are the worst way to monetize a search results page. The best CPM google may ever get for a banner ad would be around $5 and it pales in comparison to the CPM generated by text ads on SERP&#039;s.&lt;/p&gt;

&lt;p&gt;I think they would try banners in image search where it makes sense (because text ads dont work well there)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I dont think Google is planning to use banner ads in their main search page, because banners are the worst way to monetize a search results page. The best CPM google may ever get for a banner ad would be around $5 and it pales in comparison to the CPM generated by text ads on SERP&#8217;s.</p>
<p>I think they would try banners in image search where it makes sense (because text ads dont work well there)</p>
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		<title>By: Andre</title>
		<link>http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18606</link>
		<dc:creator>Andre</dc:creator>
		<pubDate>Tue, 20 Dec 2005 21:16:40 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18606</guid>
		<description>&lt;p&gt;LOL/ROFL @ John ... a &quot;Nuclear Anti Cookie&quot; Switch? But not in Microsoft AOL Google-Desktop 1.5 or? :D :D&lt;/p&gt;

&lt;p&gt;i think the same like andrew in the second comment here, it is time to stop the monopol and give other search engines a new chance. but only cash is that what count and google have enough cash :(&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>LOL/ROFL @ John &#8230; a &#8220;Nuclear Anti Cookie&#8221; Switch? But not in Microsoft AOL Google-Desktop 1.5 or? <img src='http://battellemedia.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' />  <img src='http://battellemedia.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
<p>i think the same like andrew in the second comment here, it is time to stop the monopol and give other search engines a new chance. but only cash is that what count and google have enough cash <img src='http://battellemedia.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
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		<title>By: Joe Hunkins</title>
		<link>http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18605</link>
		<dc:creator>Joe Hunkins</dc:creator>
		<pubDate>Tue, 20 Dec 2005 19:46:06 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18605</guid>
		<description>&lt;p&gt;There goes the neighborhood, which is changing at the speed of cash...&lt;/p&gt;

&lt;p&gt;However I think this is mild news compared to the possible insider help for AOL content.  Seems to me separation of paid and unpaid results is part of the key to Google&#039;s success and this does not jeopardize that as does the AOL deal.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>There goes the neighborhood, which is changing at the speed of cash&#8230;</p>
<p>However I think this is mild news compared to the possible insider help for AOL content.  Seems to me separation of paid and unpaid results is part of the key to Google&#8217;s success and this does not jeopardize that as does the AOL deal.</p>
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		<title>By: John</title>
		<link>http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18604</link>
		<dc:creator>John</dc:creator>
		<pubDate>Tue, 20 Dec 2005 19:39:02 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18604</guid>
		<description>&lt;p&gt;I&#039;m waiting for Mr. Softy to announce the &#039;nuclear option&#039; and just release an IE version that blocks all cookies  &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I&#8217;m waiting for Mr. Softy to announce the &#8216;nuclear option&#8217; and just release an IE version that blocks all cookies  </p>
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		<title>By: Atul Arora</title>
		<link>http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18603</link>
		<dc:creator>Atul Arora</dc:creator>
		<pubDate>Tue, 20 Dec 2005 19:20:03 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18603</guid>
		<description>&lt;p&gt;Here is thought/idea related to Veky&#039;s Adblock for Google idea. Why doesn&#039;t Microsoft do the following: implement Firefox-like AdBlock in IE7.0 and make it opt-in. Ads should blocked by default and one needs to opt in  to enable them. Microsoft can then claim to &quot;Do No Evil&quot;. I am sure it would make a lot of people happy :-)&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Here is thought/idea related to Veky&#8217;s Adblock for Google idea. Why doesn&#8217;t Microsoft do the following: implement Firefox-like AdBlock in IE7.0 and make it opt-in. Ads should blocked by default and one needs to opt in  to enable them. Microsoft can then claim to &#8220;Do No Evil&#8221;. I am sure it would make a lot of people happy <img src='http://battellemedia.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Veky</title>
		<link>http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18602</link>
		<dc:creator>Veky</dc:creator>
		<pubDate>Tue, 20 Dec 2005 19:07:56 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18602</guid>
		<description>&lt;p&gt;So what? We&#039;ll start using AdBlock for Google also. And I hope they&#039;ll notice sharp decline in their ad revenues.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>So what? We&#8217;ll start using AdBlock for Google also. And I hope they&#8217;ll notice sharp decline in their ad revenues.</p>
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		<title>By: Stuart MacDonald</title>
		<link>http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18601</link>
		<dc:creator>Stuart MacDonald</dc:creator>
		<pubDate>Tue, 20 Dec 2005 19:07:03 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/12/nyt_google_will_put_graphical_ads_on_main_site.php#comment-18601</guid>
		<description>&lt;p&gt;The nickel just dropped. It&#039;s not about Gates or any of that (okay, maybe a little, of course); it&#039;s actually about what AOL is going to do next, and GOOG is the perfect partner. It has to be that they are going to open their content up to the open web, like they did in Canada already, and GOOG is going to be the shovel pitching eyeballs at them.&lt;/p&gt;

&lt;p&gt;I don&#039;t know why I didn&#039;t think of it before.&lt;/p&gt;

&lt;p&gt;That&#039;s what this whole deal is about -- AOL is finally going to defacto move on from the ISP/walled garden business.&lt;/p&gt;

&lt;p&gt;- Stuart&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>The nickel just dropped. It&#8217;s not about Gates or any of that (okay, maybe a little, of course); it&#8217;s actually about what AOL is going to do next, and GOOG is the perfect partner. It has to be that they are going to open their content up to the open web, like they did in Canada already, and GOOG is going to be the shovel pitching eyeballs at them.</p>
<p>I don&#8217;t know why I didn&#8217;t think of it before.</p>
<p>That&#8217;s what this whole deal is about &#8212; AOL is finally going to defacto move on from the ISP/walled garden business.</p>
<p>- Stuart</p>
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