Comments on: Case Pushing For Split of Time Warner and AOL http://battellemedia.com/archives/2005/12/case_pushing_for_split_of_time_warner_and_aol.php?utm_source=rss&utm_medium=rss&utm_campaign=case_pushing_for_split_of_time_warner_and_aol Thoughts on the intersection of search, media, technology, and more. Thu, 23 May 2013 12:55:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Search Engines Web http://battellemedia.com/archives/2005/12/case_pushing_for_split_of_time_warner_and_aol.php#comment-18856 Search Engines Web Mon, 12 Dec 2005 20:38:14 +0000 http://battellemedia.com/archives/2005/12/case_pushing_for_split_of_time_warner_and_aol.php#comment-18856 <p>As a PORTAL, AOL is quite well developed, and, is one of the most frequently visited News Sites</p> <p><a href="http://informationweek.com/story/showArticle.jhtml?articleID=174910533" rel="nofollow"></a><a href="http://informationweek.com/story/showArticle.jhtml?articleID=174910533" rel="nofollow">http://informationweek.com/story/showArticle.jhtml?articleID=174910533</a></p> <p>But like MSN it was using Inktomi Search, THEN, went with Google SERPs. During that period it has about a 5% share of the Search Engine Usage Market (constantly in the top 4 - being G, Y!, MSN)</p> <p>It is possible that just like Microsoft SEARCH was an afterthought, just a footnote.</p> <p><b>Considering the AGE of AOL, SO MUCH POTENTIAL WAS LOST!!!!</b></p> <p>AOL could in fact develop as a unique Search Engine with its own Unique SERPs. Although their current users may not be as Search Savy Sophisticated as Google's, they could attempt to develop, compete and bring new users.</p> <p>The potential development of AOL as a unique Search Engine could probably only be done if there was a DEDICATED COMPANY behind it.<br /> Perhaps it could branch off as a company - but financed by Time Warner for Search development.<br /> Like Microsoft is financing MSN SEARCH.<br /> </p> As a PORTAL, AOL is quite well developed, and, is one of the most frequently visited News Sites

http://informationweek.com/story/showArticle.jhtml?articleID=174910533

But like MSN it was using Inktomi Search, THEN, went with Google SERPs. During that period it has about a 5% share of the Search Engine Usage Market (constantly in the top 4 – being G, Y!, MSN)

It is possible that just like Microsoft SEARCH was an afterthought, just a footnote.

Considering the AGE of AOL, SO MUCH POTENTIAL WAS LOST!!!!

AOL could in fact develop as a unique Search Engine with its own Unique SERPs. Although their current users may not be as Search Savy Sophisticated as Google’s, they could attempt to develop, compete and bring new users.

The potential development of AOL as a unique Search Engine could probably only be done if there was a DEDICATED COMPANY behind it.
Perhaps it could branch off as a company – but financed by Time Warner for Search development.
Like Microsoft is financing MSN SEARCH.

]]> By: soreng http://battellemedia.com/archives/2005/12/case_pushing_for_split_of_time_warner_and_aol.php#comment-18855 soreng Mon, 12 Dec 2005 18:42:33 +0000 http://battellemedia.com/archives/2005/12/case_pushing_for_split_of_time_warner_and_aol.php#comment-18855 <p>I think AOL/Time Warner thought people would seek more mass media contect on the web, thus the deal would make sense. Instead, people have sought to create their own media through blogs, etc, so Case was wrong. Actually, I think gives this say 5 years and they will find a way to connetc it all. Not sure if they have that patience.</p> I think AOL/Time Warner thought people would seek more mass media contect on the web, thus the deal would make sense. Instead, people have sought to create their own media through blogs, etc, so Case was wrong. Actually, I think gives this say 5 years and they will find a way to connetc it all. Not sure if they have that patience.

]]> By: Jesus Houston http://battellemedia.com/archives/2005/12/case_pushing_for_split_of_time_warner_and_aol.php#comment-18854 Jesus Houston Mon, 12 Dec 2005 17:16:55 +0000 http://battellemedia.com/archives/2005/12/case_pushing_for_split_of_time_warner_and_aol.php#comment-18854 <p>I find that most of the links in the NY Times, unless the web address is written out, are links to he NY Times financial information. I think that they probably have a script that goes through stories and looks for publicly traded company names and links them to their financial pages.</p> <p>The Times online seems to be an after thought, and only now with Times Select are they paying any attention to it, but it still is pretty weak compared to what it could be.</p> I find that most of the links in the NY Times, unless the web address is written out, are links to he NY Times financial information. I think that they probably have a script that goes through stories and looks for publicly traded company names and links them to their financial pages.

The Times online seems to be an after thought, and only now with Times Select are they paying any attention to it, but it still is pretty weak compared to what it could be.

]]> By: Mel http://battellemedia.com/archives/2005/12/case_pushing_for_split_of_time_warner_and_aol.php#comment-18853 Mel Mon, 12 Dec 2005 15:57:18 +0000 http://battellemedia.com/archives/2005/12/case_pushing_for_split_of_time_warner_and_aol.php#comment-18853 <p>Case is a bright guy, but why should <i>anyone</i> listen to what he has to say about a Time Warner / AOL business direction.</p> <p>Maybe that's harsh ... but so was the TW/AOL implosion.</p> Case is a bright guy, but why should anyone listen to what he has to say about a Time Warner / AOL business direction.

Maybe that’s harsh … but so was the TW/AOL implosion.

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