free html hit counter Russell: MSFT = Monopoly 4.0 - John Battelle's Search Blog

Russell: MSFT = Monopoly 4.0

By - November 02, 2005

Some choice words for Microsoft from Russell (who you may recall now works at Yahoo).

Though it doesn’t seem to make sense for Live to have the Windows or Office names right now – live.com is just another web dashboard at the moment – there are far more ambitious plans to come. The Windows and Office monikers are there because Microsoft will, of course, be up to it’s old tricks by heavily integrating Live services into the desktop sucking the air supply out of any online competitors. It doesn’t seem that they should be allowed to do this sort of thing, but the success of iTunes seems to have given them a new excuse to start tying products again. And hell, the DOJ agreement only lasts until 2007, no? ….Yep, for Microsoft, Live isn’t about Web 2.0 at all, it’s all about Monopoly 4.0.

Update: Om adds a graphic here.


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