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	<title>Comments on: Heilemann on Googlephobia</title>
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	<description>Thoughts on the intersection of search, media, technology, and more.</description>
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		<title>By: Todd Henley</title>
		<link>http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19114</link>
		<dc:creator>Todd Henley</dc:creator>
		<pubDate>Tue, 06 Dec 2005 01:58:36 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19114</guid>
		<description>&lt;p&gt;how many years before a major backlash against Google? when will it be &quot;evil&quot;? &lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>how many years before a major backlash against Google? when will it be &#8220;evil&#8221;? </p>
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		<title>By: John K</title>
		<link>http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19113</link>
		<dc:creator>John K</dc:creator>
		<pubDate>Wed, 30 Nov 2005 08:34:27 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19113</guid>
		<description>&lt;p&gt;I think Brin/Page honestly see the overwhelming technical coolness and goodness for society as the over-riding factor.&lt;/p&gt;

&lt;p&gt;However, those pure beliefs may lead them to underestimate the political aspect of this fight. &lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://gotads.blogspot.com/2005/11/pat-schroeder-v-google.html&quot; rel=&quot;nofollow&quot;&gt;&lt;br /&gt;
Plus, Pat Schroeder fights on different territory&lt;/a&gt; than Google is used to.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I think Brin/Page honestly see the overwhelming technical coolness and goodness for society as the over-riding factor.</p>
<p>However, those pure beliefs may lead them to underestimate the political aspect of this fight. </p>
<p><a href="http://gotads.blogspot.com/2005/11/pat-schroeder-v-google.html" rel="nofollow"><br />
Plus, Pat Schroeder fights on different territory</a> than Google is used to.</p>
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		<title>By: LewisPerdue</title>
		<link>http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19112</link>
		<dc:creator>LewisPerdue</dc:creator>
		<pubDate>Tue, 29 Nov 2005 22:00:50 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19112</guid>
		<description>&lt;p&gt;As the author of twenty books and the founder of two technology companies and a publishing company, I found Heilemann&#039;s comments about the publishing industry UNDERstated.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>As the author of twenty books and the founder of two technology companies and a publishing company, I found Heilemann&#8217;s comments about the publishing industry UNDERstated.</p>
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	<item>
		<title>By: LewisPerdue</title>
		<link>http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19111</link>
		<dc:creator>LewisPerdue</dc:creator>
		<pubDate>Tue, 29 Nov 2005 21:59:52 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19111</guid>
		<description>&lt;p&gt;As the author of twenty books and the founder of two technology companies and a publishing company, I found Heilemann&#039;s comments about the publishing industry UNDERstated.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>As the author of twenty books and the founder of two technology companies and a publishing company, I found Heilemann&#8217;s comments about the publishing industry UNDERstated.</p>
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		<title>By: Tom Olgin</title>
		<link>http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19110</link>
		<dc:creator>Tom Olgin</dc:creator>
		<pubDate>Tue, 29 Nov 2005 15:14:19 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19110</guid>
		<description>&lt;p&gt;Joe,&lt;/p&gt;

&lt;p&gt;Excellent idea and one that I too endorse.  Unfortunately, that type of advertising sharing revenue model is being resisted by Google.  Google does not want to share that much advertising revenue with publishers &amp;/or authors.  This would mean giving up to 80% of the ad revenue to the content providers, which would be similar to the up to 80% currently being paid by Google to distribution partners for AdSense for Content).&lt;/p&gt;

&lt;p&gt;Instead, Google is trying to get publishers and authors to be happy with increased book sales and it keeping all the advertising revenue, or only sharing a small portion of it.  It threatens to use fair use to get their desired result.&lt;/p&gt;

&lt;p&gt;Seems evil to me for Google to profit so greatly from the years of hard effort by authors and the expenses publishers incurred to produce these works.  How is Google doing the right thing for publishers or authors?  Seems like a big slap in the face to me. &lt;/p&gt;

&lt;p&gt;No one disagrees that having the world&#039;s books readily accessible is a good thing, the question is the business model and who gets rewarded for what value added to the world.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Joe,</p>
<p>Excellent idea and one that I too endorse.  Unfortunately, that type of advertising sharing revenue model is being resisted by Google.  Google does not want to share that much advertising revenue with publishers &#038;/or authors.  This would mean giving up to 80% of the ad revenue to the content providers, which would be similar to the up to 80% currently being paid by Google to distribution partners for AdSense for Content).</p>
<p>Instead, Google is trying to get publishers and authors to be happy with increased book sales and it keeping all the advertising revenue, or only sharing a small portion of it.  It threatens to use fair use to get their desired result.</p>
<p>Seems evil to me for Google to profit so greatly from the years of hard effort by authors and the expenses publishers incurred to produce these works.  How is Google doing the right thing for publishers or authors?  Seems like a big slap in the face to me. </p>
<p>No one disagrees that having the world&#8217;s books readily accessible is a good thing, the question is the business model and who gets rewarded for what value added to the world.</p>
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		<title>By: joe</title>
		<link>http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19109</link>
		<dc:creator>joe</dc:creator>
		<pubDate>Tue, 29 Nov 2005 07:06:06 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19109</guid>
		<description>&lt;p&gt;Seems to me there is a simple answer to this, one that google (and others have used before).  Instead of giving publishers the &quot;trust us, we&#039;ll make you more money&quot; approach, back it up with guaranteed revenue.  Google and Yahoo have both done this before with contextual ads (mainly for large publishers who, in the beginning, were timid about putting google/ overture ads on their pages).  I would guess if they allocated some of the risk to themselves, by guaranteeing some revenue, book publishers would be more inclined that there is no &quot;evil doing&quot; going on.&lt;/p&gt;

&lt;p&gt;Having no knowledge of the negotiations, perhaps this was offered and rebuked by the publishers...if so, that&#039;s probably just because the guarantee wasn&#039;t high enough....&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Seems to me there is a simple answer to this, one that google (and others have used before).  Instead of giving publishers the &#8220;trust us, we&#8217;ll make you more money&#8221; approach, back it up with guaranteed revenue.  Google and Yahoo have both done this before with contextual ads (mainly for large publishers who, in the beginning, were timid about putting google/ overture ads on their pages).  I would guess if they allocated some of the risk to themselves, by guaranteeing some revenue, book publishers would be more inclined that there is no &#8220;evil doing&#8221; going on.</p>
<p>Having no knowledge of the negotiations, perhaps this was offered and rebuked by the publishers&#8230;if so, that&#8217;s probably just because the guarantee wasn&#8217;t high enough&#8230;.</p>
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		<title>By: Tom Olgin</title>
		<link>http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19108</link>
		<dc:creator>Tom Olgin</dc:creator>
		<pubDate>Tue, 29 Nov 2005 07:02:38 +0000</pubDate>
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		<description>&lt;p&gt;Adam,&lt;/p&gt;

&lt;p&gt;Fair enough, though the question itself it fair enough to: &lt;b&gt;has Lessig received or is he receiving any compensation from Google?&lt;/b&gt;&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Adam,</p>
<p>Fair enough, though the question itself it fair enough to: <b>has Lessig received or is he receiving any compensation from Google?</b></p>
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		<title>By: Bud</title>
		<link>http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19107</link>
		<dc:creator>Bud</dc:creator>
		<pubDate>Tue, 29 Nov 2005 06:59:39 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19107</guid>
		<description>&lt;p&gt;CEO, I respectfully submit that it maybe a bit naive to think that Larry and Sergey will continue to always do the right thing.  I remember hearing them back in 1998 profess that advertising is evil.  They even wrote to that effect in their early academic papers.  Then, with VC pressures to make money or shut the doors, it changed to &quot;text advertising is not evil&quot; and eventually slipped down the slope to where we are today which &quot;contextual advertising is great, we&#039;ll even put it in your email!&quot;&lt;/p&gt;

&lt;p&gt;Basing public policy issues like copyright law on trusting two 32 year olds is not prudent in my opinion.&lt;br /&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>CEO, I respectfully submit that it maybe a bit naive to think that Larry and Sergey will continue to always do the right thing.  I remember hearing them back in 1998 profess that advertising is evil.  They even wrote to that effect in their early academic papers.  Then, with VC pressures to make money or shut the doors, it changed to &#8220;text advertising is not evil&#8221; and eventually slipped down the slope to where we are today which &#8220;contextual advertising is great, we&#8217;ll even put it in your email!&#8221;</p>
<p>Basing public policy issues like copyright law on trusting two 32 year olds is not prudent in my opinion.</p>
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		<title>By: Adam</title>
		<link>http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19106</link>
		<dc:creator>Adam</dc:creator>
		<pubDate>Tue, 29 Nov 2005 06:09:32 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19106</guid>
		<description>&lt;p&gt;Tom,&lt;/p&gt;

&lt;p&gt;I think it&#039;s both inappropriate and wildly off-the-mark to assert that Larry Lessig is bought and paid for by Google... or any corporation for that matter.&lt;/p&gt;

&lt;p&gt;Perhaps you don&#039;t actually know of the guy&#039;s work or (IMHO) brilliance, but he&#039;s been a tireless champion for the rights of individuals to access and appropriately use information for many years.&lt;/p&gt;

&lt;p&gt;I&#039;ve heard him speak and I&#039;ve read much of what he&#039;s written.  He&#039;s thoughtful, articulate, and hardly a &#039;tool&#039;.&lt;/p&gt;

&lt;p&gt;Say what you like about Google, but I believe it reflects poorly on you to suggest (without any backing) that a passionate defender of consumer rights like Mr. Lessig is dishonorable.  We need MORE people like him in our society!&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Tom,</p>
<p>I think it&#8217;s both inappropriate and wildly off-the-mark to assert that Larry Lessig is bought and paid for by Google&#8230; or any corporation for that matter.</p>
<p>Perhaps you don&#8217;t actually know of the guy&#8217;s work or (IMHO) brilliance, but he&#8217;s been a tireless champion for the rights of individuals to access and appropriately use information for many years.</p>
<p>I&#8217;ve heard him speak and I&#8217;ve read much of what he&#8217;s written.  He&#8217;s thoughtful, articulate, and hardly a &#8216;tool&#8217;.</p>
<p>Say what you like about Google, but I believe it reflects poorly on you to suggest (without any backing) that a passionate defender of consumer rights like Mr. Lessig is dishonorable.  We need MORE people like him in our society!</p>
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		<title>By: C. Enrique Ortiz</title>
		<link>http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19105</link>
		<dc:creator>C. Enrique Ortiz</dc:creator>
		<pubDate>Tue, 29 Nov 2005 04:52:18 +0000</pubDate>
		<guid isPermaLink="false">http://battellemedia.com/archives/2005/11/heilemann_on_googlephobia.php#comment-19105</guid>
		<description>&lt;p&gt;Right... the good vs. bad of dual-class shares. As I said, I hope they don&#039;t change their way of thinking due to business/market or other pressures... Make no Evil...&lt;/p&gt;

&lt;p&gt;ceo&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Right&#8230; the good vs. bad of dual-class shares. As I said, I hope they don&#8217;t change their way of thinking due to business/market or other pressures&#8230; Make no Evil&#8230;</p>
<p>ceo</p>
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